Alison Fraser

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Senior Lecturer

Phone: +64 9 921 9999 extn: 5367

Email: alison.fraser@aut.ac.nz

Qualifications:

  • MBus(Hons) in Marketing (AUT University)
  • BAgCom in Economics (Lincoln University)
  • Cert. Tertiary Teaching (AUT University)

Biography:

Alison has extensive experience in the field of exporting through her roles with Trade New Zealand (now NZTE), both in New Zealand and overseas. In New Zealand, she provided export development support to businesses across a wide range of industries and played a key role in the development of exporter groups in the agricultural technology and biotechnology sectors.  She also led New Zealand’s participation in trade exhibitions in Hong Kong and Philadelphia.  As Trade Commissioner in London, Alison assisted New Zealand companies to develop business in the United Kingdom market through the provision of market research, business introductions and in-market promotions. She also managed New Zealand’s business immigration programme for UK business candidates.

Alison has held policy analyst roles in government, notably in the areas of trade policy and industry regulation. With the Ministry of Commerce, she was part of a newly established team responsible for making recommendations to government on market regulation during the period of ‘Rogernomics’ which saw fast-paced reforms in the New Zealand economy. During that time, Alison was closely involved in deregulation of the petroleum industry as well as the telecommunications and postal sectors. Her role saw her representing the Ministry at ministerial briefings and select committee hearings, visiting regulatory bodies in London and Washington and attending an OECD summit in Brussels.

Teaching Areas:

Alison has held a range of teaching and coordinator roles at AUT, including academic coordinator of the Business School’s first-year interdisciplinary programme, coordinator of the first year paper in the department of Marketing, Advertising, Retailing and Sales and academic supervision in the Co-operative Education programme.  She currently teaches international business management papers at both undergraduate and professional masters levels.

Publications:

1. Fraser, A. (2009). Attitudes to private labels: the role of store image. Australian and New Zealand Marketing Academy Conference Proceedings. Monash, Victoria: ANZMAC.