Dr Averill Gordon

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Curriculum Leader, Public Relations
Senior Lecturer

Phone: +64 9 921 9999 extn 6492
Mobile: +64 21 575064

Email: agordon@aut.ac.nz


  • PhD, Auckland University of Technology, Auckland, New Zealand
  • MA, University of Gloucestershire, Cheltenham, England
  • Postgraduate Diploma Higher Education, University of Gloucestershire, Cheltenham, England
  • BA, Macquarie University, Sydney, Australia

Memberships and Affiliations:

  • Member, Chartered Institute of Public Relations (UK)
  • Member, Public Relations Institute of New Zealand
  • Fellow, Higher Education Authority (UK)
  • Vice-President and Global Team Mentor, GlobCom BV


Originally from New Zealand, Averill spent most of her professional life overseas, primarily in the UK.  As a senior public relations practitioner in London, Averill ran the international healthcare division for Weber Shandwick one of the world's largest PR agencies, where she directed global PR accounts. She then moved to the Cotswolds where she created and ran the public relations degree at the University of Gloucestershire.  As Director of Studies, she also oversaw the academic rigour of the communications degrees.

In 2011 Averill wrote Public Relations a textbook commissioned by Oxford University Press in the UK, which links theory to practice.  Her PhD is on leadership interactions in global virtual teams, based on GlobCom, an ongoing international teaching and learning collaboration project.  This project is run by the Global Communication Institute e.V. a not- for-profit organisation based in Germany of which Averill is Vice-President and Global Team Mentor. Averill is also a visiting lecturer on the MA-Strategic Management in Global Communication at the  Blanquerna School of Communication and International Relations, Ramon Lull University, Barcelona, Spain.

Teaching Areas:

Averill draws on her extensive professional experience as a senior PR practitioner in global communication to integrate practice and theory. She also maintains close industry relationships to ensure students have updated knowledge and vocational opportunities. Her teaching on both the Bachelor and Master’s degrees includes public relations theory and practice, international public relations, leadership of global virtual teams, corporate social responsibility, reputation management and mass communications.

Research Areas:

Averill specialises in advancing global communication research and practice through creating and sustaining collaborative global pedagogical projects with strong industry links.

These include:
  • GlobCom BV, an international collaboration between PR students and lecturers in 15 universities communicating in virtual teams to develop PR proposals for live industry briefs. The initiative addresses the demand for PR graduates to have global capabilities and prepares students to be practical and effective PR practitioners http://www.globcom.org
  • icollab, an international community of practice of students and lecturers which explores and evaluates evaluating mobile web tools in learning strategies. https://icollab.wordpress.com/the-team/
Averill is also a Director of Outside the Square, AUT’s student PR consultancy which carries out pro-bono PR for not-for-profit organisations.



  • Gordon, A. E. (2011) Public relations. Oxford, England: Oxford University Press

PhD thesis

  • Gordon, A. (2017). Leadership Interaction in Global Virtual Teams: Roles Models and Challenges (Doctoral dissertation, Auckland University of Technology). http://hdl.handle.net/10292/10769

Published papers/conference presentations

  • Gordon, A. (2019). Leadership Model for Global Virtual Teams. In 3rd Cross Cultural Communication Conference, College of Communication and Cultural Sciences, Zayed University Convention Centre, Abu Dhabi, United Arab Emirates https://ccccbangkok.com/conference-programme/
  • Gordon, A. (2018). International virtual teams in higher education. Tripodos, (42), 39-58. ISSN: 1138-3305 Online ISSN: 2340-5007
  • Gordon, A. (2018). Authentic learning in international virtual teams. In EDULEARN18 Proceedings (pp. 9716-9722). Palma. doi:10.21125/edulearn.2018.2331
  • Gordon, A. (2018). International Virtual Teams in Higher Education. In 2nd Cross-Cultural Communication Conference. Blanquerna School of Communications, Ramon Llull University, Barcelona, Spain. https://ccccbangkok.com/conference-programme/
  • Cronin, C., Cochrane, T., & Gordon, A. (2016). Nurturing global collaboration and networked learning in higher education. Research in Learning Technology, 24(1), 26497.
  • Gordon, A. (2014) [Book review] Pernicious effect of promotion panned. Public Journalism Review 20 (1)
  • Cochrane, T., Buchem,I., Mar Camacho,M., Cronin, C., Gordon, A., Keegan, H.(2013).  Building global learning communities. Research in Learning Technology 21,(2) 21955
  • Buchem, I., Cochrane, T., Gordon, A., Keegan, H., & Camacho, M. (2012). M-Learning 2.0: The potential and challenges of collaborative mobile learning in participatory curriculum development. In Proceedings of the IADIS Mobile Learning Conference (pp. 243-252).
  • Cochrane, T., Antonczak, L., Gordon, A., Sissons, H., & Withell, A. (2012). Heutagogy and mobile social media: post web 2.0 pedagogy. In M. Brown, M. Hartnett, T. Stewart (Ed.), Ascillite 2012: Future challenges, sustainable futures (pp.204-214).Wellington, New Zealand:  Ascillite.
  • Cochrane, T., Keegan, H., Gordon, A., Buchem, I., & Camacho, M. (2012). Global mobile social media reporters. In Mobile Learning and Creativity Workshop (MLCW12) Held at the Seventh European Conference on Technology Enhanced Learning (EC-TEL 2012): 21st Century Learning For 21st Century Skills (pp. 1-4). Saarbruecken, Germany: Universitat Des Saarlandes.
  • Cochrane, T., Bateman, R., Buchem, I., Camacho, M., Gordon, A., Keegan, H., & Rhodes, D. (2011, November). Mlearning 2.0: fostering international collaboration. In ICERI2011: 4th International Conference of Education, Research and Innovations (pp. 42-51). Madrid, Spain: IATED.

Media interviews


  • July, 2017. Dominion Post. Ethics breach in fake review
  • October, 2016. NZ Herald. Quitting rugby and its dark underbelly
  • June, 2015. NZ Herald. Why high-profile wives choose to stand by their men
  • May, 2014. NZ Herald. Police criticised over Roast Busters communication
  • October, 2013. NZ Herald. Hide changes, Parata told
  • May, 2011. Scoop. Students Take On Global Virtual Communications
  • April 2011. Mediajobs. How to get into a career in PR.


  • July, 2017 TV3 The Project. Fake news
  • October, 2016  TV3 Paul Holmes. Questions raised over whether Dreamworld will survive tragedy...