Professor Sigrid Norris

Director, Multimodal Research Centre

Phone: +64 9 921 999 extn 6262

Email: sigrid.norris@aut.ac.nz

Links to relevant web pages:
http://www.sigridnorris.com

Qualifications:

  • PhD, Linguistics, Georgetown University, Washington DC, USA
  • MS, Linguistics, Georgetown University, Washington DC, USA
  • BA, Russian Language & Literature, George Washington University, Washington DC, USA

Biography:

Sigrid Norris is Associate Professor of Communication Studies and Director of the Multimodal Research Centre.  She is the author of Analyzing Multimodal Interaction: A Methodological Framework (Routledge, 2004), rosarot und schwarz. Gedichte (Deutscher Lyrik Verlag, 2008), and Identity in (Inter)action (de Gruyter Mouton, 2011);

More information about Sigrid’s work can be found at http://www.sigridnorris.com/

Teaching Areas:

Sigrid primarily teaches multimodal research methods and multimodal theory as well as multimodal identity on postgraduate level.

Current supervisions

  • Communicating religious belief through identity production in Thai vegetarians (Boonyalakha Makboon, PhD)
  • Communicating Knowledge in High School Tutoring (Jesse Pirini, PhD)

Completed supervisions at AUT

  • Marketing the Visual Arts in New Zealand: A Critical Analysis of Promotional Material by Christchurch Art Galleries. (Candy Lange, MA)
  • Maori Identity: How to become Tertiary Learners (Tui Matelau, MCS)
  • Changing modal values through sustainable consumption of food. (Dave Brown, MPhil) 
  • Getting attention, keeping attention and measuring attention in the age of information overload (Paul White, MPhil)
  • Kitesurfing: Actions, (inter)actions and mediation (Jarret Geenen, PhD)

Research Areas:

  • Multimodal theory and method
  • Multimodal identity production
  • Geosemiotics
  • Practice-based research method and theory

Current Research Projects:

  • Who are We? and How is New Media Technology Impacting our Lives?  A world-wide questionnaire project.
  • Geosemiotics Project: A global project-collaboration.
  • A video ethnography of the enactment of embodied modes as utilised during horseback riding lessons.
  • A video ethnography of workplace practices.

Publications:

Books

  • Norris, Sigrid and Maier, Carmen. D. (eds). 2014. Interactions, Images and Texts: A reader in multimodality. Berlin, Boston: de Gruyter Mouton.
  • Norris, Sigrid (ed). 2012. Multimodality and Practice: Investigating Theory-in-Practice-through-Method.  New York: Routledge.
  • Norris, Sigrid  2011. Identity in (Inter)action: Introducing Multimodal (Inter)action Analysis.  Berlin, Boston: de Gruyter Mouton.
  • Norris, Sigrid 2008. rosarot und schwarz. Gedichte.  Aachen, Germany: Deutscher Lyrik Verlag.
  • Norris, Sigrid and Jones R.H. (eds). 2005. Discourse in action: Introducing mediated discourse analysis. London: Routledge.
  • Norris, Sigrid 2004. Analyzing Multimodal Interaction: A Methodological Framework. London:  Routledge.

Selected Articles and Chapters

  • Norris, Sigrid. 2014. Learning tacit classroom participation. WCLTA. Procedia Social and Behavioral Sciences. Elsevier.
  • Norris, Sigrid 2014. Developing multimodal (inter)action analysis: A personal account. In: Norris, Sigrid and Maier, C. D. (eds). Interactions, Images and Texts: A Reader in Multimodality. Berlin, Boston: de Gruyter Mouton.
  • Norris, Sigrid, Geenen, Jarret, Metten, Thomas, and Pirini, Jesse. 2014. Collecting video data: The role of the researcher. In: Norris, Sigrid and Maier, C. D. (eds). Interactions, Images and Texts: A Reader in Multimodality. Berlin, Boston: de Gruyter Mouton.
  • Norris, Sigrid. Geenen, Jarret, Pirini, Jesse and Matelau, Tui. 2014. Studying social actors: Some thoughts on ethics.  In: Norris, Sigrid and Maier, C. D. (eds). Interactions, Images and Texts: A Reader in Multimodality. Berlin, Boston: de Gruyter Mouton.
  • Norris, Sigrid. 2014.  Modal Density and Modal Configurations.  In Jewitt, C. (ed) The Routledge Handbook of Multimodal Analysis. Second edition. London, New York: Routledge.
  • Norris, Sigrid. 2013. Multimodal (inter)action analysis. In: Albers P, Holbrook T, Flint A.S. New Methods in Literacy Research. London, New York: Routledge.
  • Norris, Sigrid. 2013.  Multimodal (Inter)action Analysis: An Integrative methodology.  In: Cornelia Müller, Ellen Fricke, Alan Cienki, David McNeill (eds). Body – Language – Communication.   Berlin, New York: de Gruyter Mouton.
  • Norris, Sigrid. 2013. What is a mode? Smell, olfactory perception, and the notion of mode in multimodal mediated theory. Multimodal Communication 2(2): 155-169.
  • Norris, Sigrid. 2012 [2002]. The Implication of Visual Research for Discourse Analysis:  Transcription beyond Language.  In: Dicks, Bella (ed).  Digital Qualitative Research Methods. London, New Delhi: Sage.
  • Norris, Sigrid 2012. The creation of a community artist in everyday life:  Long-duration process and creative actions.  In Jones, R. H. (ed) Discourse and creativity. Harlow, UK: Pearson Education.
  • Norris, Sigrid  2011.  Practice-based research:  Multimodal explorations through poetry and painting.  Multimodal Communication 1(1): 31-46.
  • Norris, Sigrid. 2011. Teaching Touch/Response-Feel: A First Step to an Analysis of Touch from an (Inter)active Perspective.  In Norris, Sigrid (ed). Multimodality in Practice: Investigating Theory-in-Practice-through-Method.  London: Routledge.
  • Norris, Sigrid 2011. Three hierarchical positions of deictic gesture in relation to spoken language: A multimodal interaction analysis.  Visual Communication. 10(2):1-19.
  • Norris, Sigrid. 2009. Tempo, Auftakt, Levels of Actions, and Practice: Rhythms in Ordinary Interactions. Journal of Applied Linguistics 6 (3):333-356.