Dr Pip Mules

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Senior Lecturer

Phone: +64 9 921 9999 ext 7853

Email: pip.mules @aut.ac.nz



Master of Education (First Class Hons)

Dip Teaching

LTCL (Speech and Drama Trinity College)

Memberships and Affiliations:

Founding Member of the Walter J. Ong Association

Public Relations Institute of New Zealand

Media Ecology Association

Teaching Areas:

Interpersonal Communication, Persuasive Communication. Public Relations Communication, Professional Communication

Research Summary:

Research Interests
Primary research interests include how technology is shaping interpersonal communication, pedagogy and literacy.  My research focuses on how the material attributes of our knowledge tools mediate epistemological agreements and pedagogical practices. Using a media ecology perspective I am using a range of methodologies such as mediated discourse analysis and multimodal discourse analysis to analyse changes in a range of knowledge tools, (both historically and in the contemporary context) such as classroom textbooks, encyclopaediae, 'txt' talk and social media sites in order to predict how these modal changes are mediating consequent changes in our epistemological and pedagogical values.


Mules, P. (2017). Reflections on the absence of formal reflection in public relations education and practice. Public Relations Review, doi:10.1016/j.pubrev.2017.09.008

Mules, P. (2016). Knowledge in wonderland: A media ecology perspective of the epistemological influence of The Wonderland of Knowledge–a children’s encyclopaedia from the early 1940s. Explorations in Media Ecology, 15(3-4), 373-386.

Mules, P. A. (2013). Challenging the conventions of personal correspondence: txting times for literacy snobs.. TEXT, Journal of writing and writing courses, Number 23(Special Issue Website Series), 1-11. Retrieved from http://www.textjournal.com.au/speciss/issue23/content.htm

Mules, P. A. (2011, August). Textbooks: Changing Materiality, Changing Meaning. The International Journal of the Book, Volume 8(Volume 8), 147-156. Retrieved from http://ijb.cgpublisher.com/product/pub.27/prod.418

Mules, P. (2009). How the changing modal composition of classroom textbooks is mediating new perceptions of what it means to know and learn. In 2009 Art, Media, Design Writing Intersections Conference [Proceedings]. Melbourne,  Australia. Retrieved from http://issuu.com/GavinMelles/docs/amd_2009_fa?mode=embed&layout=http%3A%2F%2Fskin.issuu.com%2Fv%2Flight%2Flayout.xml&showFlipBtn=true

Mules, P. A. (2003). Swapping health stories at the virtual cocktail party: Emerging perspectives in on-line communication. In M. Thoreau (Ed.), New light on communication: Conference jointly hosted by the New Zealand Communication Association and  Association of Business Communication: Conference proceedings (pp. 72-77). Auckland: The Conference.

Mules, P. A. (1997). Book review of The Mismeasure of Man. By Stephen J Gould.. Apex- an educational journal for teachers and parents of gifted and talented children. 10 (1). Auckland, NZ: D.W. Freeman, 10 (1). Auckland, NZ:.