Monique Brocx

Senior lecturer

Phone: +64 9 921 9999 ext 5818

Email: monique.brocx@aut.ac.nz

Physical Address:

Room WH 514
AUT City Campus
49 Wellesley Street East 1010
Auckland
AUT University.



Postal Address:

Private Bag 92006,
Auckland 1020, New Zealand



Qualifications:

  • Bachelor of Commerce(Economics)
  • Master of Tourism Management(Merit).

Teaching Areas:

  • Microeconomics
  • Tourism Analysis
  • Business Planning.

Research Areas:

Tourist motivation, tourism statistics, visiting friends and relatives

Current Research Projects:

I am currently a PhD student studying the motivation of actual tourists to a destination. The aim is to create a replacement for the current 'reason for visit' (RFV) method used today.


This method assumes tourists have a very distinct and single focus motivation to travel to a specific place. Research shows that much tourist motivation is hybrid in nature, and that the methodology involves self selection, making the RFV model both unreliable out of date.

Publications:

Collier, A., Brocx, B., M., Eds (2004) Tourism Industry Management, Pearson, Auckland

Awards:

  • Team Management Leadership (TMLP) Ottawa, Canada 1990.