Associate Professor Kenneth F Hyde

Associate Professor of Marketing

Phone: (64) 9-921-9999 ext. 5605


Physical Address:

120 Mayoral Drive, Auckland, WY Building


  • PhD (Otago)
  • Diploma in Applied Psychology (Occupational) (Massey)
  • MSc (Hons) in Psychology (Massey

Memberships and Affiliations:

  • Associate Editor for Australasian Marketing Journal
  • Managing Editor for International Journal of Culture, Tourism and Hospitality Research
  • Editorial Board Member for: Journal of Travel Research, Tourism Management

Teaching Areas:

  • Consumer behaviour, services marketing, quantitative methods, qualitative methods

Research Areas:

  • Consumer behaviour, services marketing, tourist behaviour and decision-making

Research Summary:

I am interested in the psychology of the individual consumer, particularly in the context of tourism, hospitality and other services.

Current Research Projects:

Supervising doctoral student research on: consumer engagement with the online auction experience, the luxury accommodation experience, the impact of life events on tourist behaviour of seniors, consumer trust in blog and vlog content, decision processes for international undergraduate education, the contribution of touring blockbuster exhibitions to city marketing


  1. Huber, D., Milne, S. & Hyde, K. (2016). Biographical research methods and their use in the study of senior tourism. International Journal of Tourism Research (forthcoming).
  2. Werner, K., Dickson, G., & Hyde, K. (2016). Mega-events and increased collaborative capacity of tourism destinations: The case of the 2011 Rugby World Cup. Journal of Destination Marketing & Management, 5(3), 227-238.
  3. Xu, Y., Yap, S. F., Hyde, K. (2016). Who is talking, who is listening? Service recovery through online customer-to-customer interactions. Marketing Intelligence & Planning, 34(3), 421-443.
  4. Werner, K., Dickson, G., & Hyde, K. (2015). The impact of a mega-event on inter-organisational relationships and tie strength: Perceptions from the 2011 Rugby World Cup. Sport Management Review, 18, 421-435.
  5. Werner, K., Dickson, G., & Hyde, K. (2015). Learning and knowledge transfer processes in a mega-events context: The case of the 2011 Rugby World Cup. Tourism Management, 48, 174-187.
  6. Werner, K., Dickson, G., & Hyde, K. (2015). Coopetition and knowledge transfer dynamics: New Zealand's regional tourism organisations and the 2011 Rugby World Cup. Event Management, 19, 365-380.
  7. Lang, B. & Hyde, K.F. (2013). Word of mouth: What we know and what we have yet to learn. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 26, 1-18.
  8. Schwarzenberger, V. & Hyde, K.F. (2013). The role of sports brands in niche sport subcultures. International Journal of Sports Marketing and Sponsorship, 15(1), 40-56.
  9. Biran, A. & Hyde, K.F. (2013). New perspectives on dark tourism. International Journal of Culture, Tourism and Hospitality Research, 7(3), 191-198.
  10. Lee, A., Xu, Y., & Hyde, K.F. (2013). Factors influencing investor choice of retirement funds. Journal of Financial Services Marketing, 18(2), 137-151.
  11. Hyde, K.F. & Harman, S. (2011). Motives for a secular pilgrimage to the Gallipoli battlefields. Tourism Management, 32, 1343-1351.
  12. Hyde, K.F. & Olesen, K. (2011). Packing for touristic performances. Annals of Tourism Research, 38(3), 900-919.
  13. Abdul-Ghani, E., Hyde, K.F., & Marshall, R. (2011). Emic and etic interpretations of engagement with a consumer-to-consumer online auction site. Journal of Business Research, 64, 1060-1066.
  14. Hyde, K.F. & Decrop, A. (2011). New perspectives on vacation decision making. International Journal of Culture, Tourism and Hospitality Research, 5(2), 103-111.


Top competitive paper, Latin American Association for Consumer Research conference 2015 (with E. Abdul Ghani and R. Marshall)

Top reviewer awards for the Australian and New Zealand Marketing Academy Conference (Tourism track 2013, Retailing track 2015)

Vice Chancellor’s Award for Research Excellence 2015 (with the NZ Tourism Research Institute)

Last updated: 01-Feb-2018 4.41pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.