Differentiating a firm in the financial market: Auckland Centre for Financial Research seminar series

Name: Differentiating a firm in the financial market: Auckland Centre for Financial Research seminar series
Start: 2019-11-04 11:00
End: 2019-11-04 12:30

Date:	Monday 4 Nov, 11am - 12:30pm
Location:	AUT City Campus WG Building, WG404 Auckland New Zealand
Cost:	Free
Website:	Event website

Differentiating a firm in the financial market: Auckland Centre for Financial Research seminar series 11/04/2019 11:00 11/04/2019 12:30 Professor Arvid Hoffman: How Advertising Helps to Set a Business Apart From the Competition in the Financial MarketArvid Hoffmann is a Professor of Marketing at AUT City Campus, WG Building, WG404, Auckland , New Zealand

Professor Arvid Hoffman: How Advertising Helps to Set a Business Apart From the Competition in the Financial Market

Arvid Hoffmann is a Professor of Marketing at the University of Adelaide Business School.

As part of the special seminar series from the Auckland Centre for Financial Research, Professor Hoffmann will discuss how advertising can help increase the information content of a firm’s stock price, making it more insightful in terms of assessing the effect of corporate actions, or using it as a form of market intelligence.