Fole (Daleki) Finau

Bachelor of Business (Hons)

Fole Finau was born in Wellington, but completed his schooling around the Pacific - mostly in his parent's home country, Tonga - until he came back to New Zealand to start high school.

Moving around different countries when he was younger allowed Fole to learn how to adapt to different cultures and ways of thinking, but also made him aware of the importance of his own culture.

After many years in real estate, Fole came to AUT as a mature student to complete his Bachelor of Business, majoring in Sales and Marketing. Going on to complete his Bachelor of Business (Hons), Fole wanted to study something that would in turn help the community he was researching.

Carrying out research that would contribute to Tongan community development was a big motivator for Fole. For his dissertation, Fole researched the use of social marketing and social media to improve health literacy amongst Tongan youth.

Through his research, Fole identified that Tongan youth did not want to receive health information via social media channels such as Facebook. His findings indicate that the school setting is better suited to social marketing strategies around health literacy.

Fole conducted qualitative research, with focus groups working alongside the Tongan Health Society who run the Langimalie Clinic in Onehunga. Fole used their premises and in return he fed back all of his research findings to them. This was in the hope that they could use these findings to build strategies to improve the health literacy of Tongan youth.

“Health literacy is hugely important and Tongans are not doing well in that area. I thought this was something I could do to help.”