AUT - Ella Henry

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Ella Henry

Ella Henry

Senior Lecturer

Phone: (09) 921 9999 ext: 6097



BA, MPHIL (Hons)

Memberships and Affiliations:

Ngātikahu ki Whangaroa, Ngāti Kuri, Te Rārawa


Ella has an academic background in Sociology, Māori Studies and Management Studies, her Masters' thesis focused on Māori women in management. Ella has also been actively involved in Māori broadcasting. During the 1980s, while a member of Auckland University Students' Association, Ella organised the first on-campus Māori film festivals. In 1996 Ella and a group of colleagues formed Ngā Aho Whakaari, the Association of Māori in film, video and television. In recent years Ella has worked more directly in Māori broadcasting, as a radio announcer for urban Māori Radio Waatea, presenting a show called Ask Your Auntie on Māori Television for three years and taking a number of other acting and presenting roles. Ella has returned to academia for the first time since leaving her post as Head of Puukenga School of Māori Education at Unitec, after working in business and media for a number of years, to pursue her research and teaching interests. Her experiences in Māori broadcast underpin her PhD study, which explores Māori entrepreneurship in screen production.

Teaching Areas:

Master of Māori Development: Research Methods; The Learning Organisation
Bachelor of Māori Development: Māori Film & TV Theory, Management Processes, Marketing Principles

Research areas:

  • PhD candidate due for completion 2011
  • Glamour and Grind: Marsden Research, with Dr Deborah Jones (Victoria), Professor Judith Pringle (AUT) and Dr Rachel Wolfgramm (Auckland) focussing on women in the creative industries
  • Global Entrepreneurship Monitor (GEM) Research with Professor Howard Frederick, Unitec Centre for Innovation and Entrepreneurship focussing on Kaupapa Māori Entrepreneurship


  • Henry, E. (2011). Toward a theory of indigenous entrepreneurship in screen production. Paper presented at the 6th International Conference on Innovation and Entrepreneurship. Robert Gordon University, Scotland, September.
  • Henry, E. (2011). Emancipatory Māori Entrepreneurship in Screen production. Paper presented to the Community Economic Development Conference, Waitakere, April.
  • Wolfgramm, R. & E. Henry (2010) Careers as life journeys envisioning the future, present and past. Published proceedings from the Traditional Knowledge Conference 2010, Ngā Pae o te Māramatanga Centre of Māori Research Excellence, University of Auckland, June 7th 
  • Pringle, J., Wolfgramm, R. and Henry, E. (2010). Expanding diversity research through cross-ethnic researcher partnerships. Chapter in Working for Inclusion and Diversity: Positive Experiences from Academics Across the World. (Eds.) Katila, S., Meriläinen, S and Tienari, J. Edward Elgar, Cheltenham, UK
  • Henry, E. (2009). Indigenous Entrepreneurship, Social Entrepreneurship in Indigenous Communities Panel, Skoll World Forum on Social Entrepreneurship, Said Business School, Oxford University, Oxford, UK.
  • Henry, E (2008) Exploring Kaupapa Māori Entrepreneurship, conference paper for Traditional Knowledge Conference, Nga Pae o Te Maramatanga, University of Auckland, June 8 - 11
  • Henry, E (2007) Kaupapa Māori Entrepreneurship, article in International Handbook of Research on Indigenous Entrepreneurship, Ed. Leo Dana and Bob Anderson, Edward Elgar Publishing, UK
  • Anderson R, Camp R, Dana L, Henry, E and Pereda, A (2005) Indigenous Development: the Role of the Community, State, Civil Sector and Corporations, Symposium presented to the Academy of Management, Hawaii
  • Henry, E and Pihama, L (2005) Māori innovation, enterprise and economic opportunities, report on ‘Building baseline data on Māori whanau development and Māori realising their potential’ for Te Puni Kokiri: Ministry of Māori Development

Last updated: 19 Sep 2012 10:45am

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