AUT - Management major: Bachelor of Sport and Recreation

Start your degree with a $3,000 scholarship, study sport at our south campus.

Management major: Bachelor of Sport and Recreation

Management is an exciting and extremely rewarding area of sport in New Zealand. With this major, you will gain the skills and knowledge to manage sports athletes/events.
Bachelor of Sport and Recreation: degree outline


The sports field is not like a traditional business, and neither are the management skills required. With the large number of professional athletes, sports organisations, facilities and events in New Zealand, people with specialist business skills applicable to the sport and recreation sector are in high demand. This sports management major will help you develop expertise in the areas of management, marketing, facilities and events management, sponsorship, sports development, high-performance sport, leadership, law and finance. These skills will open doors, both locally and internationally. You will be taught by staff who have international and national experience and you will be given opportunities to work with local sporting bodies and events.


Below is a summary only. For a comprehensive overview of this qualification, please refer to the Academic calendar.

Year 1

You will study core or compulsory papers from across the degree.

Core papers
515009 Nutrition, Activity and Health
555301 Knowledge, Enquiry and Communication
515205 Sport and Recreation Marketing
515206 Managing Sport and Recreation
555201 Human Anatomy and Physiology I
and 3 optional BSR papers

Years 2 and 3

You take papers from your major area(s) of study and undertake your industry work placements (co-operative education).

Year 2 papers
516001 Industry Experience and Research
516011 School and Community Sport
516023 Legal Issues for Sport and Recreation
516028 Sustainable Sports Event Management
516049 Financial Management for Sport and Recreation
516557 Sport and Recreation in Society
and 2 optional BSR papers

Year 3 papers
517001 Sport and Recreation Co-operative I (in a management area)
517002 Sport and Recreation Co-operative II (in a management area)
517035 Sport and Recreation Communications
517036 Leadership in Sport and Recreation
and 2 optional BSR papers

Optional papers

You may wish to select elective papers from the Bachelor of Business to complement this major.

Career opportunities

  • Community events coordinator
  • Director of sports
  • Sports and events manager
  • Marketing services manager
  • Programme coordinator
  • Sales and marketing executive
  • School sports coordinator
  • Sponsorship manager
  • Sport and leisure facility manager or coordinator
  • Sport development manager
  • Sports sponsorship coordinator

Graduates and students of sport and recreation

Other majors in Bachelor of Sport and Recreation

Other courses you may be interested in

Bachelor of Sport and Recreation & Bachelor of Business conjoint degree

Postgraduate pathways - Sport & Exercise

Postgraduate Sport and Recreation Management

Last updated: 21 Aug 2013 2:15pm

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