

Tama Jones
Bachelor of Sport & Recreation – Coaching
Bachelor of Business
Tama Jones is coaching the coaches thanks to his AUT studies.
Tama is a Bachelor of Sport and Recreation and Bachelor of Business conjoint degree graduate.
He now works for Sport Northland, a regional sports trust, as the CoachForce Team Leader. This role involves looking after coaching and the CoachForce programme, a SPARC initiative, in the region.
“In both roles I act as a manager and mentor to local coaches. I love my job and want to help Sport Northland, and its coaches, to continue developing.”
Tama chose AUT because of its modern persona.
“I have always played a variety of sports and the Bachelor of Sport and Recreation was the obvious choice. It gave me insight into the industry before I entered the workforce, which made the transition easier.”
“As the sports industry is using the business model more and more, having business knowledge as well is a great help.”