For Bachelor of International Hospitality Management student Elizabeth, the teaching staff at AUT have had a great impact on her studies.
"The lecturers I've had teach with a passion for the topic and a heart for the students. It's amazing to have support from academic staff who really care. Knowing that people actually keep an eye out for you makes you feel special and gives you a great sense of belonging." Find out more about Elizabeth's journey
This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies and techniques. It also provides the knowledge of fundamental marketing philosophies and customer and buyer behaviour that is essential when identifying opportunities in the industry, both locally and internationally.
HOSP703 Hospitality Sales and Marketing
MARS501 MARS: Positioning in an Omni Environment
MARS601 Data,Information and Knowledge
MARS602 Understanding the Environment
MARS603 Communication in MARS
MARS704 Attitudes, Cognition and Behaviour
MARS705 Trends and Innovations
Last updated: 22-Aug-2016 3.57pm
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.