Bachelor of International Hospitality Management

Elizabeth-1

Elizabeth Filimoemaka

For Bachelor of International Hospitality Management student Elizabeth, the teaching staff at AUT have had a great impact on her studies.

"The lecturers I've had teach with a passion for the topic and a heart for the students. It's amazing to have support from academic staff who really care. Knowing that people actually keep an eye out for you makes you feel special and gives you a great sense of belonging." Find out more about Elizabeth's journey

Marketing

This major focuses on marketing in the hospitality industry and gives you the skills to develop core marketing strategies and techniques. It also provides the knowledge of fundamental marketing philosophies and customer and buyer behaviour that is essential when identifying opportunities in the industry, both locally and internationally.

Papers

HOSP703 Hospitality Sales and Marketing  
MARS501 MARS: Positioning in an Omni Environment  
MARS601 Data,Information and Knowledge  
MARS602 Understanding the Environment  
MARS603 Communication in MARS
MARS704 Attitudes, Cognition and Behaviour  
MARS705  Trends and Innovations

Career opportunities

  • Sales and marketing
  • Guest relations
  • Roles in corporate or regional offices.

Last updated: 22-Aug-2016 3.57pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.