

This major provides the knowledge and fundamental marketing philosophies and customer and buyer behaviour that are essential when identifying opportunities locally and internationally.
Students focus on marketing in the hospitality industry and develop core marketing strategies and techniques.
OUR GRADUATES SPEAK - UPUL PERERA
Upul Perera came to AUT with 10 years experience in the hospitalityindustry and left with an even brighter future.
Upul chose AUT University to further his education because of its track record of producing top graduates.
CAREER OPPORTUNITIES
PAPERS
146718 Public Relations Communication
217802 Hospitality Sales and Marketing
486662 Marketing Research
486663 Marketing Management
487667 Service Marketing
487962 International Marketing