AUT - Bachelor of Arts Event Management

AUT
Centre Banner
Main Content

Bachelor of Arts Event Management

Event management ranges across areas as diverse as sport, leisure, design (set, lighting, multimedia), sound, theatre, dance, music, project management, financial management, leadership, human resource management, logistics management, public relations and communication.

The BA — Event Management is aimed at producing event management professionals for employment in the event management industry and related sectors.

Events are diverse and can range from small private functions to large scale festivals, sports tournaments, concerts of all genre, carnivals and international mega-events such as the Olympic Games. All events have to be planned, organised and managed in a disciplined and informed manner.

Programme details

Programme code: AK3704
Level: 7
Points: 360
Duration: 3 years full time / Equivalent part time
Venue: City Campus
Starting date: 4 March 2013 / 22 July 2013

Entry requirements

Structure and content

This major gives you the opportunity to study a wide range of disciplines related to the event management field, e.g:

  • Psychology
  • Languages
  • Dance
  • Sport and recreation
  • Business
  • Public relations
  • Marketing
  • Māori development
  • Hospitality and tourism.

A highlight in your third and final year of study is the Co-operative Education placement which is a semester-long placement in an organisation related to event management.

You learn in the workplace while undertaking a related programme of study. You will apply classroom theory to real situations and challenges. Projects you can undertake include competitor analysis, social media networking and promotion, event planning and execution, post-event evaluation, event design and marketing.

Additional majors and/or minors

Students undertaking the Bachelor of Arts may choose a second major, either from those available within their degree (double major) or from the list of additional majors from other degrees. Minors are also available in these subjects.

The availability of additional majors and minors will depend on timetabling and some subject restrictions, and in some cases, choosing an additional major or minor may require students to undertake extra points to complete their degree.

Papers

Core BA papers

146734 Communicating
287901 Cooperative Education
215414 Information Technology for Event Management
285104 Research and Analysis
145713 Writing

Event  Management papers
955102 Noho Marae Wānanga A
955103 Noho Marae Wānanga B
215007 Hospitality Accounting and Finance
216619 An Event Perspective
216620 Event Planning
216622 Event Design
217008 Event Production
217016 Contemporary Issues in Event Management
487964 Integrated Marketing Communications

Career opportunities

  • Advertising
  • Conference organisers
  • Entertainment industry
  • Event employees in local authorities
  • Event manager/assistant manager
  • Event marketing
  • Festival management
  • PR and communications
  • Sport, recreation and leisure
  • Trade shows
Last updated: 19 Oct 2012 11:45am

AUT University, New Zealand | Copyright © | Privacy | Site map | IT support | Website feedback