AUT - Bachelor of Arts Event Management

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Bachelor of Arts Event Management

Programme code: AK3704
Level: 7
Points: 360
Duration: 3 years full time / Equivalent part time
Venue: City Campus
Starting date: 27 February 2012 / 16 July 2012

ENTRY REQUIREMENTS

Event management is a multi-disciplinary field of study and includes inter-related specialty areas such as sport, leisure, design (set, lighting, multi-media), sound, theatre, dance, music, project management, financial management, leadership, human resource management, logistics management, public relations and communication.

WHAT THIS PROGRAMME COVERS

The BA – Event Management is aimed at producing event management professionals for employment in the event management industry and related sectors. Events are diverse and can range from small private functions to large scale festivals, sports tournaments, concerts of all genre, carnivals and international megaevents such as the Olympic Games. All events have to be planned, organised and managed in a disciplined and informed manner.

The event management industry is an increasingly important employer of skilled and trained personnel and has become a significant player in domestic and international tourism markets.

Locating this major in the BA programmes provides flexibility for students to undertake an additional major and/or minors and electives in a large number of related disciplines, e.g. psychology, languages, dance, sport and recreation, business, public relations, marketing, Māori development, and hospitality and tourism.


Additional majors and/or minors

Students undertaking the Bachelor of Arts may choose a second major, either from those available within their degree (double major) or from the list of additional majors from other degrees. Minors are also available in these subjects. The availability of additional majors and minors will depend on timetabling and some subject restrictions, and in some cases, choosing an additional major or minor may require students to undertake extra points to complete their degree.

CAREER OPPORTUNITIES

  • Advertising
  • Conference organisers
  • Entertainment industry
  • Event employees in local authorities
  • Event manager/assistant manager
  • Event marketing
  • Festival management
  • PR and communications
  • Sport, recreation and leisure
  • Trade shows

PAPERS

Core BA papers
146734 Communicating
287901 Cooperative Education
215414 Information Technology for Event Management
285104 Research and Analysis
145713 Writing

Event  Management papers
955102 Noho Marae Wānanga A
955103 Noho Marae Wānanga B
215007 Hospitality Accounting and Finance
216619 An Event Perspective
216620 Event Planning
216622 Event Design
217008 Event Production
217016 Contemporary Issues in Event Management
487964 Integrated Marketing Communications 

Last updated: 07 May 2012 4:45pm

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