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ULRIKE SASSENBERG
Master of Tourism Studies

Ulrike Sassenberg. New Zealand’s tourism reputation - the best

The Masters in Tourism at AUT University is what brought Ulrike Sassenberg from Germany to New Zealand.

A keen traveler, she was also interested in the international interaction, collaboration and communication of people and organisations.  

Ulrike wanted to upgrade her existing degree in international management and gain international experience so she applied for the two-year Master of Tourism Studies programme at AUT.

“Knowing that New Zealand is a leading expert nation in tourism, and AUT an accredited and well-recognised university, I was glad to start my new phase of life on the other side of the world,” she says.

Eventually Ulrike began working for the New Zealand Tourism Research Institute (NZTRI) housed within AUT which gave her the opportunity to write her thesis as part of a NZTRI tourism research innovation project.

Her thesis was: The role of key stakeholders in sustainable tourism development: The case study of Nelson/ Marlborough/Golden Bay in New Zealand. Her thesis garnered external attention and she was invited to present it at a conference in Australia. With her thesis being part of a real life research project, Ulrike says she had many worthwhile experiences as well as adding to her theoretical knowledge base.

“To me NZTRI provided the optimal possibility to gain practical experience, work with professionals and build up an international network."

Today, Ulrike works as a Junior Consultant for an organisation of International Tourism Consultants in Barcelona, Spain.

“Overall my expectations of AUT being a university practicing applied sciences proved true. The university offers many invaluable opportunities for study, work and life.”

Last updated: 08 Oct 2010 2:45pm

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