Digital Media Major - Bachelor of Communication Studies

Digital media covers visual communication, animation, moving image, digital video, digital visual effects, web and interactive media production, interface design and learning communication. A rapidly growing industry, digital media is about telling stories and communicating via the digital platform. 

The Digital Media major in the Bachelor of Communication Studies (BCS) helps you understand the bigger picture of media trends and technological developments. You are able to recognise new creative markets as they emerge, learn to manage teams and design new workflows.

  • Operate at the interface of media communication technology - learning how to make work look great, sound great and tell a great story
  • Deliver your work via mobile devices, broadcast media or broadband communication (most likely, all of the above) from the smallest to the largest screens, on time and on budget
  • You will have the opportunity to work together with students from other majors in the new media centre, a collaborative media studio in AUT's new WG learning precinct
  • Access to latest digital field equipment, motion and chroma key studio, edit suites and digital media computer labs
  • Graduates have found work with TVNZ, Mediaworks, Flux Media, Weta, bka interactive, Shift, Media Interactive, Eyeworks, Arcade and other media companies

More information about the Bachelor of Communication Studies


Students choose from papers covering a range of specialist digital media topics.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.

Year 1
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.

Level 5:
145701 Interpersonal Communication (15 points)
145708 Media Communication I (15 points)
145717 Image and Sound (15 points)
145718 Media Production Workshop (30 points)
285008 Applied Media Ethics (15 points)

SELECT a further 30 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2
You undertake more practical work in all the communication disciplines while continuing to develop critical theory.

Level 6:
146719 Intercultural Communication (15 points)
146723 Media Communication IIA (15 points)
146735 Visual Communication (15 points)

SELECT 15 points from:
146747 Moving Image Production I (15 points)
146750 Interactive Media Production I (15 points)

SELECT a further 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. Students are recommended to take prerequisite papers from another major. If you wish to take a minor, 30 points of these papers at level 6 may be in your minor subject area.

Year 3
All students study the core paper, Media Communication III. You then choose the remaining papers from a range of digital media papers, and optional papers.

Level 7:
147717 Media Communication III (15 points)
147800 Digital Media Project (15 points)

SELECT 45 points from:
147724 Interactive Media Production II (15 points)
147750 Advanced Digital Video (15 points)
147767 3D Modelling and Animation I (15 points)
147768 3D Modelling and Animation II (15 points)
147775 Moving image Production II (15 points)
147812 Digital Audio Production (15 points)
147821 Web Media Production I (15 points)
147822 Web Media Production II (15 points)
147823 Digital Media Praxis (15 points)

SELECT a further 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. If you wish to take a minor, 30 points of these papers at level 7 may be in your minor subject area.

Level 5:
145705 Principles of Writing (15 points)

145719 Introduction to Popular Culture (15 points)

145720 Performance Communication (15 points)

145724 Audio Production Techniques (15 points)

145726 Screen Narrative Production (15 points)

915404 Sound Production (15 points)

915405 Technology and Composition (15 points)

Level 6:
116232 Photography (15 points)
916100 Technology and Creative Expression (15 points)
ADVT602 Media Psychology, Strategy and Planning (15 points)
TVSP600 Screen Production Practice (15 points)

Level 7:
147723 Persuasive Communication (15 points)
147732 Editing and Design (15 points)
147734 Magazine Journalism (15 points)
147777 The Music Industries (15 points)
147786 Advanced Studio Production (15 points)
147788 Performance for Camera (15 points)
147789 Radio Journalism (15 points)
147790 Photo Journalism (15 points)
147791 Television Journalism (15 points)
147792 Advanced Copywriting (15 points)
147803 Writing for the Studio (15 points)
147804 Screen Production Management (15 points)
147805 Selected Topics in Advertising Creativity (15 points)
147806 Selected Topics in Creative Industries (15 points)
147807 Selected Topics in Journalism (15 points)
147808 Selected Topics in Digital Media (15 points)
147809 Selected Topics in Public Relations (15 points)
147810 Selected Topics in Radio (15 points)
147811 Selected Topics in Television and Screen Production (15 points)
147813 Radio and Society (15 points)
147816 Promotional Culture (15 points)
147817 Broadcast Interviews and Production (15 points)
147825 Reporting the Pacific Region (15 points)
147826 Maori and Pasifika Media Industry (15 points)
147827 Sponsorship and Promotion (15 points)
147832 Advanced Advertising Art Direction (15 points)
147836 Creative Marketplace (15 points)
147837 Creative Industries and Film (15 points)
ADVT702 Specialist Forms of Advertising (15 points)
JOUR702 Mobile Journalism (15 points)
JOUR703 Data Journalism (15 points)
PUBL700 Communication in a Business Environment (15 points)

TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Non-Fiction (15 points)

Click here to view programme structure and paper outlines.

Additional course information can also be found here.

Enrolment in papers is subject to meeting all requirements and availability of papers.

Career opportunities

  • 2D/3D animator/compositor
  • Digital media project manager, producer or consultant
  • Digital video specialist
  • Instructional digital media designer
  • Interactive media producer or consultant
  • Mobile content developer
  • Motion graphics designer
  • Post-production special effects designer
  • Production assistant
  • Visual designer for print and online media
  • Web administrator/designer

Last updated: 28-Jan-2015 2.37pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.