Creative Industries Major - Bachelor of Communication Studies

Sam Cheow identifies trends for L'Oréal

AUT alumnus Sam Cheow is now the chief product accelerator for L'Oréal USA where his role is to identify and advise product and service trends. He completed his Bachelor of Communication Studies from AUT as an international student from Malaysia, and started his career in advertising in Auckland. Now based in New York City, he credits his time in New Zealand with preparing him for this exciting career.
The creative industries have always been culturally important, and today they are crucial to national development. New Zealand needs skilled people who can drive the delivery of creative ideas from the drawing board to the marketplace.

The Creative Industries major in the Bachelor of Communication Studies (BCS)  focuses on management in the creative sector, cultural policy and its place in everyday life, and working with teams on the production of cultural goods and services. Because this is still a fairly new area, full of rich opportunities for research, we encourage our students to continue into postgraduate study.


Key features

  • Opportunity to manage an industry-based creative project
  • Can lead to diverse roles in museums, galleries, performing arts management or the cultural aspects of city development

More information about the Bachelor of Communication Studies  


Career opportunities

AlenaThere are so many career possibilities when you study the Bachelor of Communications in Creative Industries.

  • Cultural policy analysis
  • Manager in theatre production, publishing, on-line design or marketing
  • Roles within museums, galleries and performing arts organisations
  • Project management within the creative industries

Check out our Creative Industries career guide to find out more about industry trends, job descriptions, what employers may be looking for, and much more.


Structure

The papers in this major develop your understanding of work relationships in creative organisations, and the key issues faced by the creative sector in New Zealand and overseas. There is a strong focus on the behavioural side of management, the skills and art of project management, and the dynamic area of cultural policy analysis. To prepare you for a wide range of career opportunities, we cover examples from every part of the creative sector.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.

Year 1
CORE PAPERS
Level 5:
COMM502 Interpersonal Communication (15 points)
COMM505 Image and Sound (15 points)
COMM506 Media Production Workshop (30 points)
COMM509 Media Communication I (15 points)
PHIL580 Applied Media Ethics (15 points)

SELECT a further 30 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2
CORE PAPERS
Level 6:
CIND600 Contextualising Creative Industries (15 points)
CIND601 Organising Creative Work (15 points)
COMM601 Media Communication II (15 points)
COMM603 Intercultural Communication (15 points)

SELECT a further 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. Students are recommended to take prerequisite papers from another major. If you wish to take a minor, 30 points of these papers at level 6 may be in your minor subject area.

Year 3
CORE PAPERS
Level 7:
CIND702 Cultural Policy Analysis (compulsory) (15 points)
CIND704 Organising Creative People (compulsory) (15 points)
CIND705 Creative Industries Practice (compulsory) (15 points)
COMM707 Media Communication III (15 points)

SELECT 15 points from:
CIND701 Creative Organisations and Social Identity (15 points)
or any alternative Creative Industries paper with the approval of the programme leader

SELECT a further 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. If you wish to take a minor, 30 points of these papers at level 7 may be in your minor subject area.


OPTIONAL PAPERS
Level 5:
COMM503 Principles of Writing (15 points)
COMM507 Performance Communication (15 points)
COMM511 Introduction to Popular Culture (15 points)
MUSC500 Technology and Composition (15 points)
RADC501 Audio Production Techniques (15 points)
TVSP501 Screen Narrative Production (15 points)

Level 6:
MARS603 Communications in Marketing, Advertising, Retailing, Sales (15 points)
MUSC600 Technology and Creative Expression (15 points)
TVSP600 Screen Production Practice (15 points)

Level 7:
ADVT773 Advanced Copywriting (15 points)
ADVT774 Selected Topics in Advertising Creativity (15 points)
ADVT775 Advanced Advertising Art Direction (15 points)
CIND703 Selected Topics in Creative Industries (15 points)
CIND706 Creative Marketplace (15 points)
CIND707 The Film Industries (15 points)
COMM703 Media and Politics (15 points)
COMM704 Promotional Culture (15 points)
COMM705 The Music Industries (15 points)
COMM710 Performance for Camera (15 points)
DIGM705 Selected Topics in Digital Media (15 points)
HIST770 Popular Monsters (15 points)
JOUR703 Data Journalism (15 points)
JOUR704 News Editing and Design (15 points)
JOUR705 Magazine Journalism (15 points)
JOUR706 Radio Journalism (15 points)
JOUR707 Photo Journalism (15 points)
JOUR708 Television Journalism (15 points)
JOUR709 Selected Topics in Journalism (15 points)
JOUR711 Reporting the Pacific Region (15 points)
JOUR712 Maori and Pasifika Media Industry (15 points)
MARS705 Trends and Innovations (15 points)
PUBL700 Communication in a Business Environment (15 points)
PUBL703 Selected Topics in Public Relations (15 points)
PUBL706 Sponsorship and Promotion (15 points)
RADC704 Radio and Society (15 points)
RADC705 Selected Topics in Radio (15 points)
TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Non-Fiction (15 points)
TVSP704 Advanced Studio Production (15 points)
TVSP705 Broadcast Interviews and Production (15 points)
TVSP706 Writing for the Studio (15 points)
TVSP707 Screen Production Management (15 points)
TVSP708 Selected Topics in Television and Screen Production (15 points)

Click here to view programme structure and paper outlines.

Additional course information can also be found here.

Enrolment in papers is subject to meeting all requirements and availability of papers.

Last updated: 01-Mar-2017 3.11pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.