Creative Industries Major - Bachelor of Communication Studies

The creative industries have always been culturally important. Now, at the beginning of the 21st century, as economic and social emphasis moves towards the knowledge economy, the creative industries are seen as crucial to national development. The sector needs skilled people who are able to drive the delivery of creative ideas from the drawing board to the marketplace. 

The Creative Industries major in the Bachelor of Communication Studies (BCS) is about management in the creative sector, the organisation of creative workers and creative projects, and working with teams on the production of cultural goods and services. 

  • Offers a strongly academic approach to understanding cultural policy and its place in everyday life
  • A new academic area full of rich opportunities for research
  • Focus on the behavioural side of management in the creative sector, project management and the dynamic area of cultural policy analysis
  • Develop the ability to prepare management plans and design and implement campaigns, projects and events from goals and strategies to budgets and logistics
  • Graduates are equipped with communication management skills and professional capabilities to enter the workforce as administrators of the arts and creative industries, such as advertising, public relations, cinema, television, cultural tourism and publishing

More information about the Bachelor of Communication Studies


The papers in this major build up your knowledge of work relationships in the creative sector. Papers examine key issues in the operation of the creative sector in New Zealand and overseas.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.

Year 1
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.

Level 5:
145701 Interpersonal Communication (15 points)
145708 Media Communication I (15 points)
145717 Image and Sound (15 points)
145718 Media Production Workshop (30 points)
285008 Applied Media Ethics (15 points)

SELECT a further 30 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2
You undertake more practical work in all the communication disciplines while continuing to develop critical theory.

Level 6:
146719 Intercultural Communication (15 points)
146723 Media Communication IIA (15 points)
146756 Organising Creative Work (15 points)
CIND600 Contextualising Creative Industries (15 points)

SELECT a further 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. Students are recommended to take prerequisite papers from another major. If you wish to take a minor, 30 points of these papers at level 6 may be in your minor subject area.

Year 3
All students study the core paper, Media Communication III. You then choose the remaining papers from a range of creative industries papers, and optional papers.

Level 7:
147717 Media Communication III (15 points)
147780 Cultural Policy Analysis (compulsory) (15 points)
147819 Organising Creative People (compulsory) (15 points)
147820 Creative Industries Practice (compulsory) (15 points)

SELECT 15 points from:
147779 Creative Organisations and Social Identity (15 points)
or any alternative Creative Industries paper with the approval of the programme leader

SELECT a further 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. If you wish to take a minor, 30 points of these papers at level 7 may be in your minor subject area.

Level 5:
145705 Principles of Writing (15 points)

145719 Introduction to Popular Culture (15 points)

145720 Performance Communication (15 points)

145724 Audio Production Techniques (15 points)

145726 Screen Narrative Production (15 points)

915404 Sound Production (15 points)

915405 Technology and Composition (15 points)

Level 6:
116232 Photography (15 points)
916100 Technology and Creative Expression (15 points)
ADVT602 Media Psychology, Strategy and Planning (15 points)
TVSP600 Screen Production Practice (15 points)

Level 7:
147723 Persuasive Communication (15 points)
147732 Editing and Design (15 points)
147734 Magazine Journalism (15 points)
147777 The Music Industries (15 points)
147786 Advanced Studio Production (15 points)
147787 News Production (15 points)
147788 Performance for Camera (15 points)
147789 Radio Journalism (15 points)
147790 Photo Journalism (15 points)
147791 Television Journalism (15 points)
147792 Advanced Copywriting (15 points)
147803 Writing for the Studio (15 points)
147804 Screen Production Management (15 points)
147805 Selected Topics in Advertising Creativity (15 points)
147806 Selected Topics in Creative Industries (15 points)
147807 Selected Topics in Journalism (15 points)
147808 Selected Topics in Digital Media (15 points)
147809 Selected Topics in Public Relations (15 points)
147810 Selected Topics in Radio (15 points)
147811 Selected Topics in Television and Screen Production (15 points)
147813 Radio and Society (15 points)
147816 Promotional Culture (15 points)
147817 Broadcast Interviews and Production (15 points)
147825 Reporting the Pacific Region (15 points)
147826 Maori and Pasifika Media Industry (15 points)
147827 Sponsorship and Promotion (15 points)
147832 Advanced Advertising Art Direction (15 points)
147836 Creative Marketplace (15 points)
147837 Creative Industries and Film (15 points)
ADVT702 Specialist Forms of Advertising (15 points)
JOUR702 Mobile Journalism (15 points)
JOUR703 Data Journalism (15 points)
PUBL700 Communication in a Business Environment (15 points)
TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Non-Fiction (15 points)

Click here to view programme structure and paper outlines.

Additional course information can also be found here.

Enrolment in papers is subject to meeting all requirements and availability of papers.

Career opportunities

  • Cultural policy analysis
  • Manager in theatre production, publishing, on-line design or marketing
  • Project management within the creative industries

Last updated: 28-Jan-2015 2.37pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.