Creative Industries Major - Bachelor of Communication Studies

The creative industries have always been culturally important, and today they are crucial to national development. New Zealand needs skilled people who can drive the delivery of creative ideas from the drawing board to the marketplace.

The Creative Industries major in the Bachelor of Communication Studies (BCS)  focuses on management in the creative sector, cultural policy and its place in everyday life, and working with teams on the production of cultural goods and services. Because this is still a fairly new area, full of rich opportunities for research, we encourage our students to continue into postgraduate study.

Key features

  • Opportunity to manage an industry-based creative project
  • Can lead to diverse roles in museums, galleries, performing arts management or the cultural aspects of city development

More information about the Bachelor of Communication Studies

Structure

The papers in this major develop your understanding of work relationships in creative organisations, and the key issues faced by the creative sector in New Zealand and overseas. There is a strong focus on the behavioural side of management, the skills and art of project management, and the dynamic area of cultural policy analysis. To prepare you for a wide range of career opportunities, we cover examples from every part of the creative sector.

Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.

Year 1
CORE PAPERS
Level 5:
145701 Interpersonal Communication (15 points)
145708 Media Communication I (15 points)
145717 Image and Sound (15 points)
145718 Media Production Workshop (30 points)
285008 Applied Media Ethics (15 points)

SELECT a further 30 points from optional papers listed below or any other paper in the Bachelor of Communication Studies.

Year 2
CORE PAPERS
Level 6:
146719 Intercultural Communication (15 points)
146723 Media Communication IIA (15 points)
146756 Organising Creative Work (15 points)
CIND600 Contextualising Creative Industries (15 points)

SELECT a further 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. Students are recommended to take prerequisite papers from another major. If you wish to take a minor, 30 points of these papers at level 6 may be in your minor subject area.

Year 3
CORE PAPERS
Level 7:
147717 Media Communication III (15 points)
147780 Cultural Policy Analysis (compulsory) (15 points)
147819 Organising Creative People (compulsory) (15 points)
147820 Creative Industries Practice (compulsory) (15 points)

SELECT 15 points from:
147779 Creative Organisations and Social Identity (15 points)
or any alternative Creative Industries paper with the approval of the programme leader

SELECT a further 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. If you wish to take a minor, 30 points of these papers at level 7 may be in your minor subject area.

OPTIONAL PAPERS
Level 5:
145705 Principles of Writing (15 points)

145719 Introduction to Popular Culture (15 points)

145720 Performance Communication (15 points)

145724 Audio Production Techniques (15 points)

145726 Screen Narrative Production (15 points)

915404 Sound Production (15 points)

915405 Technology and Composition (15 points)


Level 6:
116232 Photography (15 points)
916100 Technology and Creative Expression (15 points)
ADVT602 Media Psychology, Strategy and Planning (15 points)
TVSP600 Screen Production Practice (15 points)

Level 7:
147723 Persuasive Communication (15 points)
147732 Editing and Design (15 points)
147734 Magazine Journalism (15 points)
147777 The Music Industries (15 points)
147786 Advanced Studio Production (15 points)
147787 News Production (15 points)
147788 Performance for Camera (15 points)
147789 Radio Journalism (15 points)
147790 Photo Journalism (15 points)
147791 Television Journalism (15 points)
147792 Advanced Copywriting (15 points)
147803 Writing for the Studio (15 points)
147804 Screen Production Management (15 points)
147805 Selected Topics in Advertising Creativity (15 points)
147806 Selected Topics in Creative Industries (15 points)
147807 Selected Topics in Journalism (15 points)
147808 Selected Topics in Digital Media (15 points)
147809 Selected Topics in Public Relations (15 points)
147810 Selected Topics in Radio (15 points)
147811 Selected Topics in Television and Screen Production (15 points)
147813 Radio and Society (15 points)
147816 Promotional Culture (15 points)
147817 Broadcast Interviews and Production (15 points)
147825 Reporting the Pacific Region (15 points)
147826 Maori and Pasifika Media Industry (15 points)
147827 Sponsorship and Promotion (15 points)
147832 Advanced Advertising Art Direction (15 points)
147836 Creative Marketplace (15 points)
147837 Creative Industries and Film (15 points)
ADVT702 Specialist Forms of Advertising (15 points)
JOUR702 Mobile Journalism (15 points)
JOUR703 Data Journalism (15 points)
PUBL700 Communication in a Business Environment (15 points)
TVSP702 Screenwriting: Drama (15 points)
TVSP703 Screenwriting: Non-Fiction (15 points)

Click here to view programme structure and paper outlines.

Additional course information can also be found here.


Enrolment in papers is subject to meeting all requirements and availability of papers.

Career opportunities

  • Cultural policy analysis
  • Manager in theatre production, publishing, on-line design or marketing
  • Project management within the creative industries

Last updated: 29-Jun-2015 4.17pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.