AUT - Graduate Diploma in Advertising Creativity
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Graduate Diploma in Advertising Creativity
Advertising creativity is all about thinking laterally and developing effective creative campaigns. This graduate diploma can prepare you for a career in advertising in as little as one year.
The Graduate Diploma in Advertising Creativity (GradDipAdvC) helps you turn your creative ideas into advertising that works. You learn to put together a professional portfolio of work, which could help you get your foot in the door of an advertising agency or a creative marketing communications company.
- Suitable if you want to enter the advertising industry from another career and don’t want to complete a 3-year degree
- Recognised by D&AD International University Network, the most highly regarded design and advertising industry body in the world
- Supported by CAANZ (Communication Agencies Association of New Zealand)
- Opportunity to work on live briefs, and write and design print, TV, radio, web and outdoor ads for real products
- Chance to see your work published and broadcast in the media
- Guest speakers from client companies and leading advertising agencies such as Telecom, TVNZ, New Zealand Post, MediaWorks, Saatchi & Saatchi, DDB, Film Construction
- From 2013, you will have the opportunity to work together with other Communication Studies students in the new collaborative media centre in AUT's new WG learning precinct
Quick facts
Programme Code: AK3621Level: 7
Points: 120
Duration: One year full time / Two years part time
Venue: City Campus
Start date: 4 March 2013
Application deadline: 29 October 2012
AUT encourages early application. There are limited places available. Applicants will normally be selected on the basis of their level of academic achievement and the results of the copy test.
Late applications will be accepted if the programme is not full.
Entry requirements
- Graduate certificate and diploma entry requirements
- A letter of application
- CV
- Completion of the 2012 copy test
- Academic transcript
- Interview
- Applicants for whom English or Māori is not their first language must provide proof of their English proficiency. IELTS (academic), completed within the last two years is the preferred test for entry. Minimum requirements are as follows: 6.5 overall with 7 in writing, 6 in reading, 6 in listening and 6 in speaking.
Structure
CORE PAPERS147764 Creative Principles and Strategy (15)
147772 Copywriting (15)
147774 Campaigns (15)
147835 Advertising Art Direction (15)
487964 Integrated Marketing Communications (15)
SELECT THREE
Level 6:
116232 Photography (15)
146735 Visual Communication (15)
146747 Moving Image Production I (15)
146750 Interactive Media Production I (15)
386626 Advertising Media Planning (15)
Level 7:
147723 Persuasive Communication (15)
147792 Advanced Copywriting (15)
147816 Promotional Culture (15)
147832 Advanced Advertising Art Direction (15)
387927 Current Issues in Advertising (15)
387932 Strategic Advertising Management (15)
Career opportunities
- Art director
- Copywriter
- Creative departments of advertising agencies
- Account service departments of advertising agencies
- Non-traditional communication companies