AUT - Graduate Diploma in Advertising Creativity
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Graduate Diploma in Advertising Creativity
Level: 7
Points: 120
Duration: One year full time / Two years part time
Venue: City Campus
Starting date: 27 February 2012
Application deadline: 31 January 2012
AUT encourages early application. There are limited places available. Applicants will normally be selected on the basis of their level of academic achievement and the results of the copy test.
Late applications will be accepted if the programme is not full.
ENTRY REQUIREMENTS
- A letter of application
- CV
- Completion of the 2012 copy test
- Academic transcript
- Interview
During the Graduate Diploma in Advertising Creativity, you learn how to put together a professional portfolio of work that is essential for getting a job in an advertising agency’s creative department or for obtaining work in a creative marketing communications company. You will work on live briefs, and write and design real ads for real products. There is also the opportunity for some students’ work to be published in the media.
Guest speakers from leading advertising agencies feature throughout the year.
AUT’s Advertising Creativity curriculum is New Zealand’s only qualification that is recognised by the international Design & Art Direction (D&AD) University Network, the most highly regarded design and advertising industry body in the world. The graduate diploma also has the full support of the Communication Agencies Association of New Zealand.
WHAT THIS PROGRAMME COVERS
You will learn to focus your ideas, and as a copywriter or art director, you will put together a portfolio of work that may get a foot in the door of an advertising agency’s creative department or marketing communications company.
CAREER OPPORTUNITIES- Art director
- Copy writer
- Creative departments of advertising agencies
- Non-traditional communication companies
PAPERS
CORE PAPERS
147764 Creative Principles and Strategy (15)
147772 Copywriting (15)
147774 Campaigns (15)
147835 Advertising Art Direction (15)
487964 Integrated Marketing Communications (15)
SELECT THREE
Level 6:
116232 Photography (15)
146735 Visual Communication (15)
146747 Moving Image Production I (15)
146750 Interactive Media Production I (15)
386626 Advertising Media Planning (15)
Level 7:
147723 Persuasive Communication (15)
147792 Advanced Copywriting (15)
147816 Promotional Culture (15)
147832 Advanced Advertising Art Direction (15)
387927 Current Issues in Advertising (15)
387932 Strategic Advertising Management (15)