Radio is a fast-paced and dynamic medium. It is often the first to break the news and for many listeners it is the primary source of entertainment and information. Radio is at the forefront of popular culture – delivering music, opinion and information to ever more savvy audiences. Today’s radio stations are also developing an increasingly sophisticated online presence and creating new ways to interact with audiences.
The Radio major in the Bachelor of Communication Studies (BCS) helps you develop the skills to become a multi-skilled, well-grounded, adaptable and creative broadcaster ready to enter the radio industry.
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.
145701 Interpersonal Communication (15 points)
145708 Media Communication I (15 points)
145717 Image and Sound (15 points)
145718 Media Production Workshop (30 points)
285008 Applied Media Ethics (15 points)
Years 2 and 3
You will be engaged in a range of professional tasks: announcing, writing and selling commercials, writing features, recording and producing items for broadcast, researching and presenting documentaries, compiling and presenting news and organising station and client promotions.
You will get to know the business of radio and how both public and private broadcasters operate behind the scenes. You will gain significant knowledge and experience of radio as an enterprise, a media form, a practice and a vocation.
During these years you will run an FM and online radio station with other Radio students. You will be onair and also involved with the day-to-day management of the station; creating the format, managing the playlists, selling advertising, writing features and commercials, promoting and marketing the station and its clients and learning how to work as a team in a fast-paced and highly creative media enterprise.
SELECT a further 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. Students are recommended to take prerequisite papers from another major. If you wish to take a minor, 30 points of these papers at level 6 may be in your minor subject area.
SELECT a further 45 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. If you wish to take a minor, 30 points of these papers at level 7 may be in your minor subject area.OPTIONAL PAPERS
116232 Photography (15 points)
386626 Advertising Media Planning (15 points)
466650 Project Management (15 points)
916100 Technology and Creative Expression (15 points)
TVSP600 Screen Production Practice (15 points)
147723 Persuasive Communication (15 points)
147732 Editing and Design (15 points)
147734 Magazine Journalism (15 points)
147761 Screen Writing: Drama (15 points)
147762 Screen Writing: Non-Fiction (15 points)
147777 The Music Industries (15 points)
147786 Advanced Studio Production (15 points)
147787 News Production (15 points)
147788 Performance for Camera (15 points)
147789 Radio Journalism (15 points)
147790 Photo Journalism (15 points)
147791 Television Journalism (15 points)
147792 Advanced Copywriting (15 points)
147803 Writing for the Studio (15 points)
147804 Screen Production Management (15 points)
147805 Selected Topics in Advertising Creativity (15 points)
147806 Selected Topics in Creative Industries (15 points)
147807 Selected Topics in Journalism (15 points)
147808 Selected Topics in Digital Media (15 points)
147809 Selected Topics in Public Relations (15 points)
147810 Selected Topics in Radio (15 points)
147811 Selected Topics in Television and Screen Production (15 points)
147813 Radio and Society (15 points)
147816 Promotional Culture (15 points)
147817 Broadcast Interviews and Production (15 points)
147825 Reporting the Pacific Region (15 points)
147826 Maori and Pasifika Media Industry (15 points)
147827 Sponsorship and Promotion (15 points)
147832 Advanced Advertising Art Direction (15 points)
147833 Communication in the Business Environment (15 points)
147836 Creative Marketplace (15 points)
147837 Creative Industries and Film (15 points)
ADVT780 Applied Creative Strategies (15 points)
JOUR702 Mobile Journalism (15 points)