Print, broadcast and new media shape and reflect our perceptions and reactions to the world. From purchases to policy, all our decisions are based on the messages we receive. AUT’s communication studies graduates shape these messages. Our graduates pick up the best jobs in the best companies and media outlets, and they win awards, lots of awards.
The Bachelor of Communication Studies degree (BCS) equips you with the skills to decide the media’s look, sound, feel and flavour – as a journalist, broadcaster, producer, creative advertising professional, digital media specialist or PR professional. As well as a thorough understanding of the media, you develop a life-long sense of questioning and pushing your own boundaries.
Programme Code: AK3303
Duration: Three years full time
Venue: City Campus
Start date: 3 March 2014
Application deadline: 30 September 2013
AUT encourages early application. There are limited places available. Late applications will be accepted if the programme is not full. Applicants will normally be selected on the basis of their level of academic achievement and may be required to attend a selection interview.
Non-school leavers please complete the Addendum form.
Other documentation may be required.
We look for the ability to think creatively, laterally and independently. The degree demands motivation, energy and an inquiring mind.
Other qualities taken into account include:
It is desirable to have students who reflect the multicultural nature of New Zealand society. School leaver applicants should ideally be performing strongly in Year 13 humanities subjects.
When you study the BCS you prepare for your area of interest by specialising in one major area in Year 3. You can keep your options open by studying a major and a minor. Whatever you choose you’ll enjoy the benefits of small, focused classes and tutors with in-depth knowledge and a passion for their subject.
You will be introduced to the essential theories and practice you need for later specialisation, focusing on media and interpersonal communication, and the relationships between communication, technology and New Zealand society. This will provide an overview of the media world, insights into New Zealand society’s demographics and paradigms and an understanding of how to interact and interpret that knowledge.
You move into more practical work in up to 3 communication disciplines, while continuing to develop critical theory. This allows you to focus your studies while keeping your options open for placement in a major and minor, which begin this year. Students are required to complete 90 points for a major and 60 points for a minor (if desired). We recommend that options are kept open by choosing the two prerequisite papers for each of three majors. Entry into some majors is competitive.
Emphasis is put on the theory and practice of your major throughout this year. If you began a minor in Year 2, you will complete this alongside your major. An industry project may be offered as part of your Year 3 programme.
All Year 3 students must study Media Communication III plus the equivalent of 60 points in their major to reach the 90 points required to complete a major. The remaining 45 points may be used to complete a minor or to study additional elective papers of the student’s choice.
Entry to a Year 3 major may be restricted if applications exceed places available. Preference will be given to students who achieve good academic results and show aptitude in the relevant prerequisite papers in Year 2.