AUT - Bachelor of Communication Studies
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Bachelor of Communication Studies
Overview
Programme Code: AK3303
Level: 7
Points: 360
Duration: Three years full time
Venue: City Campus
Starting date: 27 February 2012
Application deadline: October 2011 - applications for this programme are still being taken.
AUT encourages early application.
Late applications will be accepted if the programme is not full.
ENTRY REQUIREMENTS
- University Entrance
- There are limited places; generally students with the highest level of academic achievement are selected
- Preference will be given to students who have
- A minimum of 60 NCEA Level 3 credits over four subjects (with at least three subjects from the approved list), or a minimum of 150 points on the UCAS tariff in CIE over a minimum of 3 and maximum of 5 subjects;
- A minimum of 18 NCEA Level 3 credits, preferably including some MERITS or EXCELLENCES or an AS Level minimum grade of C in any one of the following subjects: English, History, Geography, Classical Studies, History of Art or Media Studies.
- Completion of year 13
- International Baccalaureate
- Minimum of 28 points including a minimum grade of 5 in either English, History, Geography, Classical Studies, History of Art and Media Studies.
- Completion of Year 13.
- Minimum of 28 points including a minimum grade of 5 in either English, History, Geography, Classical Studies, History of Art and Media Studies.
- Mature applicants should submit:
- Curriculum vitae
- Academic transcript
- A letter of application stating why you are applying, your relevant experience and qualifications
- Interview may be required
WHAT WE LOOK FOR IN AN APPLICANT
Entry to the Bachelor of Communication Studies (BCS) is competitive. Approximately 300 places are available to first year students.
We look for the ability to think creatively, laterally and independently. The degree demands motivation, energy and an inquiring mind.
Other qualities taken into account include:
- Involvement and experience in written, spoken and/or visual communication areas.
- Involvement in non-academic areas such as community groups, drama, or sporting activities.
It is desirable to have students who reflect the multicultural nature of New Zealand society. School leaver applicants should ideally be performing strongly in Year 13 humanities subjects.
WHAT THIS PROGRAMME COVERS
The media, communications and creative industries reach into every corner of society. Careers in this fast-growing field offer huge potential for graduates with the right training. This degree is New Zealand’s most sought after professional communications qualification. It gives students theoretical and practical experience over a wide range of communication fields.
When you study the BCS you prepare for your area of interest by specialising in one major area in year three. Alternatively, you can keep some of your options open by studying a major and a minor. Whatever you choose you’ll enjoy the benefits of small, focused classes and tutors with in-depth knowledge and a passion for their subject.
MAJORS
- Advertising Creativity
- Creative Industries
- Digital Media
- Journalism
- Professional Communication
- Public Relations
- Radio
- Television
Year One
You will be introduced to essential theory and practice as a basis for later specialisation. The focus is on media and interpersonal communication and the relationships between communication, technology and New Zealand society.
Year Two
You will begin to undertake more practical work in up to three communication disciplines, while continuing to develop critical theory. This allows you to focus your studies while still keeping your options open for placement in a major or minor, which will begin this year. Entry to some majors is competitive.
Year Three
Following the broader focus of year two, emphasis is put on the theory and practice of your major. If you began a minor in year two, you will complete this alongside your major. An internship or industry project may be offered as part of your year three programme.