AUT - Digital Media Major: Bachelor of Communication Studies
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Digital Media Major: Bachelor of Communication Studies
Digital media covers visual communication, animation, moving image, digital video, digital visual effects, web and interactive media production, interface design and learning communication. A rapidly growing industry, digital media is about telling stories and communicating via the digital platform.
The Digital Media major in the Bachelor of Communication Studies (BCS) helps you understand the bigger picture of media trends and technological developments. You are able to recognise new creative markets as they emerge, learn to manage teams and design new workflows.
- Operate at the interface of media communication technology - learning how to make work look great, sound great and tell a great story
- Deliver your work via mobile devices, broadcast media or broadband communication (most likely, all of the above) from the smallest to the largest screens, on time and on budget
- From 2013, you will have the opportunity to work together with students from other majors in the new media centre, a collaborative media studio in AUT's new WG learning precinct
- Access to latest digital field equipment, motion and chroma key studio, edit suites and digital media computer labs
- Graduates have found work with TVNZ, Mediaworks, Flux Media, Weta, bka interactive, Shift, Media Interactive, Eyeworks, Arcade and other media companies
More information about the Bachelor of Communication Studies
Structure
Students choose from papers covering a range of specialist digital media topics.
Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.
Year 1 papers - 120 points in total
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.
CORE PAPERS
145701 Interpersonal Communication (15)
145708 Media Communication I (15)
145717 Image and Sound (15)
145718 Media Production Workshop (30)
285008 Applied Media Ethics (15)
SELECT TWO
145705 Principles of Writing (15)
145709 Introduction to New Zealand Literature (15)
145719 Introduction to Popular Culture (15)
145720 Performance Communication (15)
285706 New Zealand Political Studies (15)
915101 Te Kākano I (15)
Year 2 papers - 120 points in total
You undertake more practical work in all the communication disciplines while continuing to develop critical theory.
CORE PAPERS
146719 Intercultural Communication (15)
146723 Media Communication IIA (15)
DIGITAL MEDIA PREREQUISITE PAPERS
Select two
146735 Visual Communication (compulsory) (15)
146747 Moving Image Production I (15)
146750 Interactive Media Production I (15)
OPTIONAL PAPERS:
Choose from other papers as listed in the Bachelor of Communication Studies Table of Papers in the AUT University Academic Calendar.
Year 3 papers - 120 points in total
All students study the core paper, Media Communication III. You then choose the remaining papers from a range of digital media papers, and optional papers.CORE PAPERS:
147717 Media Communication III (15)
DIGITAL MEDIA MAJOR PAPERS:
SELECT 105 points - a minimum of 60 points from your MAJOR and 30 points from your minor (if desired).
147800 Digital Media Project (compulsory) (15)
147724 Interactive Media Production II (15)
147750 Advanced Digital Video (15)
147767 3D Modelling and Animation I (15)
147768 3D Modelling and Animation II (15)
147775 Moving image Production II (15)
147812 Digital Audio Production (15)
147821 Web Media Production I (15)
147822 Web Media Production II (15)
147823 Digital Media Praxis (15)
Level 5:
915404 Sound Production (15)
915405 Technology and Composition (15)
Level 6:
116232 Photography (15)
386626 Advertising Media Planning (15)
466650 Project Management (15)
916100 Technology and Creative Expression (15)
Level 7:
147723 Persuasive Communication (15)
147732 Editing and Design (15)
147734 Magazine Journalism (15)
147753 New Media Journalism (15)
147777 The Music Industries (15)
147782 Issues in Cross-Cultural Communication (15)
147787 News Production (15)
147788 Performance for Camera (15)
147789 Radio Journalism (15)
147790 Photo Journalism (15)
147791 Television Journalism (15)
147792 Advanced Copywriting (15)
147813 Radio and Society (15)
147814 Knowledge Management (15)
147816 Promotional Culture (15)
147825 Reporting the Pacific Region (15)
147826 Maori and Pasifika Media Industry (15)
147827 Sponsorship and Promotion (15)
147832 Advanced Advertising Art Direction (15)
387932 Strategic Advertising Management (15)
487964 Integrated Marketing Communications (15)
Enrolment in papers is subject to meeting all requirements and availability of papers.
Career opportunities
- 2D/3D animator/compositor
- Digital media project manager, producer or consultant
- Digital video specialist
- Instructional digital media designer
- Interactive media producer or consultant
- Mobile content developer
- Motion graphics designer
- Post-production special effects designer
- Production assistant
- Visual designer for print and online media
- Web administrator/designer