The creative industries have always been culturally important. Now, at the beginning of the 21st century, as economic and social emphasis moves towards the knowledge economy, the creative industries are seen as crucial to national development. The sector needs skilled people who are able to drive the delivery of creative ideas from the drawing board to the marketplace.
The Creative Industries major in the Bachelor of Communication Studies degree (BCS) is about management in the creative sector, the organisation of creative workers and creative projects, and working with teams on the production of cultural goods and services.
Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.
Year one papers - 120 points in total
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.
Year two papers - 120 points in total
You undertake more practical work in all the communication disciplines while continuing to develop critical theory.
Choose 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. Students are recommended to take pre-requisite papers from another major. If you wish to take a minor 30 points of these papers at level 6 may be in your minor subject area.
Year three papers - 120 points in totalAll students study the core paper, Media Communication III. You then choose the remaining papers from a range of creative industries papers, and optional papers.
147717 Media Communication III (15)
SELECT 60 points
147780 Cultural Policy Analysis (compulsory) (15)
147819 Organising Creative People (compulsory) (15)
147820 Creative Industries Practice (compulsory) (15)
147779 Creative Organisations and Social Identity (15) or any alternative Creative Industries paper with the approval of the programme leader
Choose 60 points from optional papers listed below or any other paper in the Bachelor of Communication Studies. If you wish to take a minor 30 points of these papers at level 7 may be in your minor subject area.
145705 Principles of Writing (15)
145719 Introduction to Popular Culture (15)
145720 Performance Communication (15)
145724 Audio Production Techniques (15)
145726 Screen Narrative Production (15)
145727 Principles of Journalism (15) (compulsory for Journalism major)
915404 Sound Production (15)
915405 Technology and Composition (15)
116232 Photography (15)
146755 Screen Production Practice (15)
386626 Advertising Media Planning (15)
466650 Project Management (15)
916100 Technology and Creative Expression (15)
147723 Persuasive Communication (15)
147732 Editing and Design (15)
147734 Magazine Journalism (15)
147753 New Media Journalism (15)
147761 Screen Writing: Drama (15)
147762 Screen Writing: Non-Fiction (15)
147777 The Music Industries (15)
147786 Advanced Studio Production (15)
147787 News Production (15)
147788 Performance for Camera (15)
147789 Radio Journalism (15)
147790 Photo Journalism (15)
147791 Television Journalism (15)
147792 Advanced Copywriting (15)
147803 Writing for the Studio (15)
147804 Screen Production Management (15)
147805 Selected Topics in Advertising Creativity (15)
147813 Radio and Society (15)
147816 Promotional Culture (15)
147817 Broadcast Interviews and Production (15)
147825 Reporting the Pacific Region (15)
147826 Maori and Pasifika Media Industry (15)
147827 Sponsorship and Promotion (15)
147832 Advanced Advertising Art Direction (15)
147833 Communication in the Business Environment (15)
147836 Creative Marketplace (15)
147837 Creative Industries and Film (15)
487964 Integrated Marketing Communications (15)
AND/OR any specified BCS minor or other level 5-7 papers.