AUT - Creative Industries Major: Bachelor of Communication Studies
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Creative Industries Major: Bachelor of Communication Studies
The creative industries have always been culturally important. Now, at the beginning of the 21st century, as economic and social emphasis moves towards the knowledge economy, the creative industries are seen as crucial to national development. The sector needs skilled people who are able to drive the delivery of creative ideas from the drawing board to the marketplace.
The Creative Industries major in the Bachelor of Communication Studies degree (BCS) is about management in the creative sector, the organisation of creative workers and creative projects, and working with teams on the production of cultural goods and services.
- Offers a strongly academic approach to understanding cultural policy and its place in everyday life
- A new academic area full of rich opportunities for research
- Focus on the behavioural side of management in the creative sector, project management and the dynamic area of cultural policy analysis
- Develop the ability to prepare management plans and design and implement campaigns, projects and events from goals and strategies to budgets and logistics
- Graduates are equipped with communication management skills and professional capabilities to enter the workforce as administrators of the arts and creative industries, such as advertising, public relations, cinema, television, cultural tourism and publishing
More information about the Bachelor of Communication Studies
Structure
The papers in this major build up your knowledge of work relationships in the creative sector. Papers examine key issues in the operation of the creative sector in New Zealand and overseas.Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.
Year 1 papers - 120 points in total
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.
CORE PAPERS
145701 Interpersonal Communication (15)
145708 Media Communication I (15)
145717 Image and Sound (15)
145718 Media Production Workshop (30)
285008 Applied Media Ethics (15)
SELECT TWO
145705 Principles of Writing (15)
145709 Introduction to New Zealand Literature (15)
145719 Introduction to Popular Culture (15)
145720 Performance Communication (15)
285706 New Zealand Political Studies (15)
915101 Te Kākano I (15)
Year 2 papers - 120 points in total
You undertake more practical work in all the communication disciplines while continuing to develop critical theory.
CORE PAPERS
146719 Intercultural Communication (15)
146723 Media Communication IIA (15)
CREATIVE INDUSTRIES PREREQUISITE PAPERS
146749 Creative Industries in Context (15)
146756 Organising Creative Work (15)
OPTIONAL PAPERS:
Choose from other papers as listed in the Bachelor of Communication Studies Table of Papers in the AUT University Academic Calendar.
Year 3 papers - 120 points in total
All students study the core paper, Media Communication III. You then choose the remaining papers from a range of creative industries papers, and optional papers.CORE PAPERS:
147717 Media Communication III (15)
CREATIVE INDUSTRIES MAJOR PAPERS:
SELECT 60 points - a minimum of 60 points from your MAJOR and 30 points from your minor (if desired).
147779 Creative Organisations and Social Identity (15)
147780 Cultural Policy Analysis (compulsory) (15)
147816 Promotional Culture (15)
147819 Organising Creative People (compulsory) (15)
147820 Creative Industries Practice (compulsory) (15)
147836 Creative Marketplace (15)
147837 Creative Industries and Film (15)
OPTIONAL PAPERS:
Level 5:
915404 Sound Production (15)
915405 Technology and Composition (15)
Level 6:
116232 Photography (15)
386626 Advertising Media Planning (15)
466650 Project Management (15)
916100 Technology and Creative Expression (15)
Level 7:
147723 Persuasive Communication (15)
147732 Editing and Design (15)
147734 Magazine Journalism (15)
147753 New Media Journalism (15)
147777 The Music Industries (15)
147782 Issues in Cross-Cultural Communication (15)
147787 News Production (15)
147788 Performance for Camera (15)
147789 Radio Journalism (15)
147790 Photo Journalism (15)
147791 Television Journalism (15)
147792 Advanced Copywriting (15)
147813 Radio and Society (15)
147814 Knowledge Management (15)
147816 Promotional Culture (15)
147825 Reporting the Pacific Region (15)
147826 Maori and Pasifika Media Industry (15)
147827 Sponsorship and Promotion (15)
147832 Advanced Advertising Art Direction (15)
387932 Strategic Advertising Management (15)
487964 Integrated Marketing Communications (15)
AND/OR any specified BCS minor or other level 5-7 papers.
Enrolment in papers is subject to meeting all requirements and availability of papers.
Career opportunities
- Cultural policy analysis
- Manager in theatre production, publishing, on-line design or marketing
- Project management within the creative industries