AUT - Advertising Creativity Major: Bachelor of Communication Studies
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Advertising Creativity Major: Bachelor of Communication Studies
If you choose the Advertising Creativity major you will learn how to focus your ideas, and as a copywriter or art director put together a portfolio of work that can lead to a career in an ad agency’s creative department.
You will be based in AUT's Advertising Creativity Studio.
WHAT THIS MAJOR COVERS
The Advertising Creativity major consists mainly of practical papers. You will have the chance to work on live briefs and to write and design real ads for real products. There may also be the opportunity for your work to be published in the media.
Core papers include Copywriting, Creative Principles and Strategy, and Advertising Art Direction. Guest speakers from leading advertising agencies feature regularly throughout the year.
AUT’s Advertising Creativity major is New Zealand’s only member of the international Design & Art Direction (D&AD) University Network, the most highly regarded design and advertising industry body in the world. This degree also has the full support of CAANZ (Communication Agencies Association of New Zealand).
CAREER OPPORTUNITIES
- Art Director
- Copy writer
- Web content creator
- Account director
- Account planner
- Media buyer/planner
PAPERS
Most papers last one semester and are worth 15 points. Students must complete 120 points each year (360 points for the entire degree). In each year students study core (compulsory) papers, and select other papers from a range of options.
Year One - 120 Points total
Introduces essential theory and practice as a basis for later specialisation. This focuses on media and interpersonal communication and the relationships between communication, technology and New Zealand society.
CORE PAPERS
145701 Interpersonal Communication (15)
145708 Media Communication I (15)
145717 Image and Sound (15)
145718 Media Production Workshop (30)
285008 Applied Media Ethics (15)
SELECT TWO
145705 Principles of Writing (15)
145709 Introduction to New Zealand Literature (15)
145719 Introduction to Popular Culture (15)
145720 Performance Communication (15)
285706 New Zealand Political Studies (15)
915101 Te Kākano I (15)
Year Two - 120 Points total
Students undertake more practical work in all the communication disciplines while continuing to develop critical theory. This allows students to focus their studies more specifically but still keep options open for their final choice of a major. Majors and minors begin in Year Two. Students are required to complete 90 points for a major and 60 points for a minor (if desired). We recommend that options are kept open by choosing the two prerequisite papers for each of three majors.
CORE PAPERS
146719 Intercultural Communication (15)
146723 Media Communication IIA (15)
ADVERTISING CREATIVITY PREREQUISITE PAPERS
146735 Visual Communication (15)
146740 Advertising Creativity (15)
OPTIONAL PAPERS:
Choose from other papers as listed in the Bachelor of Communication Studies Table of Papers in the AUT University Academic Calendar.
Year Three - 120 Points total
In Year Three, students major in one of a number of fields including advertising creativity, communication and public relations, creative industries, journalism, digital media, professional communication, radio and television. Following the broader focus of Year Two, the majors now go deeper into the applied theory and practice of these various communication fields. Students who have begun a minor in Year Two will also complete this in Year Three alongside their major. An internship or industry project may be offered as part of the Year Three programme.
All Year Three students must study Media Communication III plus the equivalent of 60 points in their major to reach the 90 points required to complete a major. The remaining 45 points may be used to complete a minor or to study additional elective papers of the student’s choice.
Entry to a Year Three major may be restricted if applications exceed places available. Preference will be given to students who achieve good academic results and show aptitude in the relevant prerequisite papers in Year Two.
CORE PAPERS:
147717 Media Communication III (15)
MAJOR PAPERS:
SELECT 105 points - a minimum of 60 points from your MAJOR and 30 points from your minor (if desired).
147764 Creative Principles and Strategy (compulsory) (15)
147772 Copywriting (compulsory) (15)
147774 Campaigns (15)
147834 Issues in Media Communication (15)
147835 Advertising Art Direction (compulsory)(15)
487964 Intergrated Marketing Communications (15)
OPTIONAL PAPERS:
Level 5:
915404 Sound Production (15)
915405 Technology and Composition (15)
Level 6:
116232 Photography (15)
386626 Advertising Media Planning (15)
466650 Project Management (15)
916100 Technology and Creative Expression (15)
Level 7:
147723 Persuasive Communication (15)
147732 Editing and Design (15)
147734 Magazine Journalism (15)
147753 New Media Journalism (15)
147777 The Music Industries (15)
147782 Issues in Cross-Cultural Communication (15)
147787 News Production (15)
147788 Performance for Camera (15)
147789 Radio Journalism (15)
147790 Photo Journalism (15)
147791 Television Journalism (15)
147792 Advanced Copywriting (15)
147813 Radio and Society (15)
147814 Knowledge Management (15)
147816 Promotional Culture (15)
147825 Reporting the Pacific Region (15)
147826 Maori and Pasifika Media Industry (15)
147827 Sponsorship and Promotion (15)
147832 Advanced Advertising Art Direction (15)
387932 Strategic Advertising Management (15)
487964 Integrated Marketing Communications (15)
AND/OR any specified BCS minor or other level 5-7 papers.
Enrolment in papers is subject to meeting requisite requirements and availability of papers.