AUT - Postgraduate Diploma in Communication Studies
Postgraduate Diploma in Communication Studies
Programme Code: AK1299
Level: 8
Points: 120
Duration: One year full time / Maximum three years part time
Venue: City Campus
Starting date: 28 February 2011
Application deadline: 22 October 2010
AUT encourages early application.
Late applications will be accepted if the programme is not full.
ENTRY REQUIREMENTS
The Postgraduate Diploma in Communication Studies offers students a blend of creative and contextual options and is designed to provide them with a relevant and flexible entry into postgraduate study.
WHAT THIS PROGRAMME COVERSFrom investigative journalism to screenwriting, from digital media to public relations, and from organisational change to radio, this qualification provides students with a one year intensive postgraduate qualification that covers the communications field. Students can either choose a generic pathway, in which they can select from a range of papers that best suit their interests, or a specialised pathway, in which they can develop and extend their creative and professional practice in one particular discipline area.
PATHWAY WITHOUT SPECIALISATION
This option is designed for students who want to cover a broad range of communication areas and to gain expertise before embarking on further study or entering the workforce. Students tailor their study towards intersecting and emerging creative fields (for instance, by combining animation and screenwriting), or towards a more traditional academic focus (for instance, by focusing on patterns of media ownership and the impact of globalisation on society).
SPECIALISED PATHWAYS
These options are designed for students who prefer to gain an in-depth, vocationally-oriented education in a specific discipline area. Each specialisation allows students to develop critical knowledge and professional competencies that are crucial for success in the contemporary world.
Communication and Public Relations*
This pathway focuses on preparing students for communication management roles in corporate communication, consultancy work and internal communication. It is especially relevant for students who want to combine critical and academic analysis with experiential learning in a variety of ‘real-world’scenarios. Close relationships with industry leaders and professional associations ensure strong dialogue and mentoring opportunities between students and
the wider profession.
Creative Industries
The creative industries pathway is about becoming a manager in the creative sector, organising creative personnel and creative projects and working with teams on the production of cultural goods and services.It is particularly suited to students who want to focus on the dynamics of organisational change and combines a critical approach to policy with a grounded analysis of project-based work.
Digital Media
This pathway allows students to develop specific professional and vocational skills across a wide range of applications and platforms. It is particularly suited to students with a background in digital media who want to extend their professional practice to take advantage of emerging and dynamic links between the animation, moving image, digital video, web and interactive areas.
Journalism*
This pathway focuses on preparing students for the news industry. Students learn about the professional demands of the news media and develop the theoretical knowledge and technical competencies required to meet those demands.
Radio
This pathway focuses on the professional practice of radio and the vocational demands of that practice. It is particularly suitable for students who have experience in radio who wish to develop the analytical and theoretical skills necessary to complement their careers.
On completing the Postgraduate Diploma in Communication Studies, students can elect to continue their studies with the Master of Communication Studies (subject to entry criteria).
CAREER OPPORTUNITIES
- Digital media
- Journalism
- Public relations
- Radio
- Screen-writing
PAPERS
STANDARD 120 POINTS IN TOTAL
Including 15 points from
149107 Media Communication Research Methods (15)
149141 Digital Media Research Methods (15)
And no more than 105 points from
149106 Co-operative Education (30)
149108 A Political Economy Approach to the Media (15)
149109 Project (30)
149110 Media Communication Reading Paper (15)
149111 Media, Culture & Society (15)
149112 New Media & Society (15)
149113 Politics and the Media (15)
149114 Time, Space & Globalisation (15)
149117 3D Animation (15)
149118 Asia-Pacific Journalism (15)
149120 Interactive Media (15)
149121 Investigative & Agenda-Setting Journalism (15)
149122 Organisational Communication (15)
149123 Moving Image (15)
149124 Public Relations (15)
149125 Radio (15)
149126 Screenwriting (15)
149128 The Creative Industries, Culture & the Marketplace (15)
149138 Celebrity Culture & the Social Organisation of Fame (15)
149142 Journalism and Media Relations (15)
149143 Journalism Law and Ethics (15)
149144 Journalism Theory and Practice (15)
149145 Managing Communication and Public Relations (15)
149146 Digital Visual Communication (15)
149147 Web Media (15)
OR AN ENDORSED SPECIALISATION, 120 POINTS IN TOTAL
Including 60 points from
148300 Creative Practice (Communication and Public Relations) (60)
148301 Creative Practice (Creative Industries) (60)
148302 Creative Practice (Digital Media) (60)
148303 Creative Practice (Journalism) (60)
148304 Creative Practice (Radio) (60)
And no more than 60 points from papers in the Postgraduate Diploma in Communication Studies