AUT - Averill Gordon

Averill Gordon

Senior Lecturer

Phone: +64 9 9219999 ext 6492

Email: agordon@aut.ac.nz

Qualifications:

BA(Hons) PGCHE MA FHEA 

Memberships and Affiliations:

Member Chartered Insitute of Public Relations (UK)

Member Public Relations Institute of New Zealand

Fellow Higher Education Authority (UK)

Global Team Mentor GlobCom BV

Biography:

Averill Gordon lectures on the postgraudate and undergraduate communications degree, specialising in public relations.  Originally from New Zealand, Averill spent most of her professional life overseas, primarily in the UK.  Originally a public relations practitioner, Averill set up the London healthcare division of Weber Shandwick, one of world's the largest PR agencies, where she directed global PR accounts. She then moved to the Cotswolds where she created and ran the public relations degree at the University of Gloucestershire.  Averill then became Director of Studies, overseeing the academic rigour of the communications degrees.

Averill is also the Global Team Mentor and board member of GlobCom BV, which runs an annual competition among 11 universities where public relations students, working in multicultural global virtual teams, develop an international  public relations solution to a live company brief.  In 2011 Averill wrote the textbook 'Public Relations' published by Oxford University Press  which links theory to practice.  Averill's research covers leadership patterns in global virtual teams and she is also exploring the value of digital media technologies in learning.

Teaching Areas:

Public relations, international public relations, global virtual teams, business environment, mass communications.

Research areas:

Global virtual teams

Mobile devices in learning

Social media technologies