AUT - Workplace Practices - A Video Ethnography

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Workplace Practices - A Video Ethnography

Research Area: Multimodal Interaction Analysis
Project Leader: Sigrid Norris

Project Abstract:

For this project, workplaces are studied using video ethnography coupled with sociolinguistic interviews and document analyses to add to our understanding of workplace communication. Focus groups are then used to gain understanding of what is right for the workplace under study and how new practices can be implemented.
We work closely with the participants as co-researchers and try to answer such questions as:
  • Where does communication work really well?
  • Where are communication barriers?
  • Where and how does communication break down?
  • How can such mis-communication be avoided?
  • What are the strategies that can be used to implement new communication practices?
The project is highly participatory and is intended to find problems and to implement positive change through research.

Research publications coming out of the project are often of a theoretical and/or methodological nature that may touch upon identity (Norris 2008), multiparty interactions (Norris, 2006) and much more, while the actual practical implementation helps the workplace that was studied.

In a way, then, this project takes on a dual function:

1. The theoretical function of shedding new light on workplace practices; and

2. The practical function of implementing positive change in the workplace under study much as a consulting project would, but solely based on actual research that has been conducted in that very workplace that gains the positive intervention.

Last updated: 31 Oct 2011 5:01pm

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