AUT - Winning case study team
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Winning case study team
AUT-Waikato case-writing team second in world
May 2010
A business analysis of an Auckland-based drinks company that uses ‘good plastic’ for its bottled water by AUT researchers has won second place in a prominent international competition.
The annual Oikos-Ashoka Case Writing Competition promotes the development of best practice case studies of real-world businesses working in the field of corporate sustainability and social entrepreneurship.
New Zealand company Good Water uses PLA plastic bottles that are completely biodegradable. The company has plans to create a total biomass loop using local materials for the bottles and then recycle them into forestry seedling pottles to grow trees for future biomass to close the loop and continue the process.
The prizewinning analysis was undertaken by AUT’s Professor Kate Kearins and Dr Helen Tregidga, and University of Waikato Management School academics Drs Steve Bowden and Eva Collins.
This is the fourth time the case-writing team has reached the finals of the Switzerland-based Oikos competitions, beating more than 30 other cases submitted from Asia, Australia, Europe and North America.