Marketing, Advertising, Retailing and Sales: research at the AUT Business School

The AUT Business School Marketing, Advertising, Retailing and Sales Department (MARS) is a strong Department, boasting a powerful core of 13 research-active, ethnically diverse and well-published academics who are engaged in multidisciplinary research.

MARS contains four discrete majors, which are closely intertwined both in the research of the academic staff and research students, and in the Department’s teaching. The demand from industry is to have students who can not only be of immediate use because of their specialization’s domain knowledge, but also for those graduating students who have a good grasp of wider business and marketing practices. A marketing manager who does not understand advertising, a retailer who lacks sales knowledge, are all of little use and can even be dangerous.

The wide range of top-level research published by each staff member allows us to practice research-led teaching. That is, students need to be at the cutting edge of the theoretical advances, as well as very well aware of the issues and challenges that industry daily faces in a dynamic and rapidly changing world.

Each of the MARS facets are well represented by both teaching and research.

Retailing attracts postgraduate students and last year the university’s first PhD in the subject was awarded to a fine student, Megan Phillips, who has since joined the University’s staff. Megan studied the effects of sensory marketing stimuli within a supermarket environment, using a sophisticated digital virtual supermarket in our sensory laboratory.

Marketing is represented strongly in the Department, such that the Editor-in-Chief and two of the three Associate editors of the regions’ prestigious marketing journal, the Australasian Marketing Journal, are all within the Department. The Department is particularly strong in consumer behavior experimental research and services marketing, whilst doctoral students are also investigating business-to-business topics and marketing “hot-spots” such as Airbnb, marketing ethics and trust in online environments.

There are dozens of interesting research projects going on at any one time; including the research of the academic staff as well as our graduate students. For instance, the way that our young people learn about brands online is so very interesting.

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Facebook – the ultimate cool brand.
Why is Facebook so cool for the 13-15yr age group? And what kinds of things do young people talk about when they “go on Facebook?” Do children talk about lots of other cool brands too? How do kids who use Facebook decide what a “cool brand” is? How about kids who don’t use Facebook? How do these children decide what’s cool or not cool?

Our Dr. Kate Jones knows some of the answers from her research. Click here for FAQ’s about the study.

Click here to email Kate if you want more information, or you’re a parent with a young teen who is interested in being part of the study.

MARS@AUT is a student initiative with a focus on marketing, advertising, retailing and sales. It connect students, academics and enterprise by providing networking opportunities in a collaborative business environment.

This collaborative business environment is both on- and off-campus, to allow for industry to experience the university environment and for students and academics to experience the industry environment. A series of evening events is held over the course of the year where guest speakers, panel discussions, workshops, entertainment and light refreshments will be offered. Through the hard work and dedication of MARS@AUT members these events will be brought to life, in effect, helping to develop an elite alliance of students for the next generation of innovative thinkers.

Research staff
Members of the Marketing Department have a wide portfolio of interests. The links below will take you to each academic’s profile, which contain a brief description of their interests and recent research history.

PhD Scholars
The PhD programme is an important part of our drive toward research excellence. There are a limited number of Graduate scholarships available, for details of these contact the Business School’s Graduate Research Office, Dr Eathar Abdul-Ghani (eabdulgh@aut.ac.nz) or the current Director of the Marketing Graduate Programme, Dr Ken Hyde (khyde@aut.ac.nz).

Executives-in-Residence
Our Executives-in Residence are experienced business people who bring to the Discipline Group a wealth of business and teaching experience and keep the Group in touch with current market players.

Industry Links
AUT and the Marketing Discipline have developed a strong partnership with the Communications Agencies Association, in the CAANZ/AUT Communications School, to meet changing communication and training needs of industry and allow our students to gain industry experience and contacts.

Opportunities
The Marketing Group provides an exciting and rewarding place in which to work. The Discipline enjoys hosting international visitors, and co-operating on international research projects. In particular, we are keen to encourage PhD candidates to consider us as partners and hosts. If you are interested in joining us, please contact any of the Group’s faculty members (listed above). Siew-Yan Wung is the Department Coordinator, and can be contacted at siewyan.wung@aut.ac.nz.

Last updated: 17-Mar-2017 10.55am

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.