“We’re not just marketing,” says Professor Andrew Parsons, the Department Chair, “we’re marketing, advertising, retailing and sales, so we’re four disciplines within one group. One of the key things for us, and it’s also globally one of the hot things to be doing, is to be acting in a multidisciplinary way. Our research crosses over between retailing and marketing, advertising and sales, and retailing and sales".
This research activity allows us to maintain a research-led teaching method, where our teachers weave into their classes not only the seminal research but also the current research they are undertaking.
Alongside this drive to bring students to the cutting edge of current theoretical advances is the determination to link students to the real issues facing industry. The marketing department hosts a regular research seminar series.
Talking points in the wider community are a focus. That means issues around food and alcohol branding, marketing and buying are hot topics, as is general shopper decision-making in the present environment.
It’s not just a question of the prevailing economic conditions, but also of trends such as sustainability, a preoccupation for much of business today.
Retailing attracts strong postgraduate student numbers and last year the university’s first PhD in the subject went to a student who studied Sunday trading, and has since joined the University’s staff.
International journal articles document Marketing Department researchers’ recent work:
Facebook – the ultimate cool brand.
Especially if you’re a young teen, about 12 or 13 years of age. So why is Facebook so cool for this age group? And what kinds of things do kids talk about when they “go on Facebook”? Do children talk about lots of other cool brands too? How do kids who use Facebook decide what a “cool brand” is?
What about kids who don’t use Facebook? How do these children decide what’s cool or not cool?
Kate Jones, PhD research student has a study underway now that seeks to answer these questions and more. Click here for FAQ’s about the study.
Click here to email Kate if you want more information, or you’re a parent with a young teen who is interested in being part of the study.
MARS@AUT is a student initiative with a focus on MARKETING, ADVERTISING, RETAILING AND SALES. It aims to connect students, academics and enterprise by providing networking opportunities in a collaborative business environment.
The collaborative business environment will be both on-campus and off-campus, to allow for industry to experience the university environment and for students and academics to experience the industry environment. A series of evening events will be held over the course of the year where guest speakers, panel discussions, workshops, entertainment and light refreshments will be offered. Through the hard work and dedication of MARS@AUT members these events will be brought to life, in effect, helping to develop an elite alliance of students for the next generation of innovative thinkers.
Members of the Marketing department have a wide portfolio of interests. The links below will take you to each academic’s profile, which contain a brief description of their interests and recent research history.
The PhD programme is an important part of our drive toward research excellence. There are a limited number of Graduate scholarships available, for details of these contact the Business School’s Graduate Research Office, Ms Eathar Abdul-Ghani (firstname.lastname@example.org) or the current Director of the Marketing Graduate Programme, Dr Ken Hyde (email@example.com)
Our Executives-in Residence are experienced business people who bring to the Discipline Group a wealth of business and teaching experience and keep the Group in touch with current market players.
AUT and the Marketing Discipline have developed a strong partnership with the Communications Agencies Association, in the CAANZ/AUT Communications School, to meet changing communication and training needs of industry. There are plans to emulate this highly successful programme concept by forming a Centre for Sales and Retail Excellence. The Discipline will develop this initiative with strong industry support – including support from a number of high profile local companies – Vodafone New Zealand, New Zealand Post, AMP and ASB Bank. The Retail specialization has already formed strong ties with leading retail groups such as Westfield and Pumpkin Patch.
The Marketing Group provides an exciting and rewarding place in which to work. The Discipline enjoys hosting international visitors, and co-operating on international research projects. In particular, we are keen to encourage PhD candidates to consider us as partners and hosts. If you are interested in joining us, please contact any of the Group’s faculty members (listed above). Alison Norman is the Discipline’s Administrator, and can be contacted at firstname.lastname@example.org.