AUT - Shuyuan Wu

Shuyuan Wu

Senior Lecturer

Phone: +64 9 921 9999 - ext: 5062

Email: shuyuan.wu@aut.ac.nz

Qualifications:

• PhD  of Marketing
• Masters (by research) of Economics
•  Bachelor of Engineering

Memberships and Affiliations:

European Group of Organizational Studies

Biography:

Dr Shuyuan Wu is a senior lecturer in the management department at AUT. Prior to joining AUT, she has held academic positions at University College Dublin and East China University of Science and Technology.

Dr Wu earned her PhD in Marketing from the Michael Smurfit Graduate School of Business, UCD, National University of Ireland. Her doctoral research takes the Agent-Based Modelling (ABM)approach to study the market creation process during the development of disruptive technologies. Her research interests include technology-based entrepreneurship, inter-organizational learning, and strategic management of radical innovations.

Dr Wu's research focuses mainly on the strategic decision making under uncertainties. Taking the CAS approach she attempts to answer question such as, how do strategic and environmental factors influence the firm's entrepreneurial performance? To what extent generative learning can be planned and managed?

Dr Wu currently teaches Strategic Management, and Entrepreneurship and Innovation.

Teaching Areas:

• Strategic Management
• Entrepreneurship and Innovation

Research areas:

• Technology Entrepreneurship
• Innovation as Social Process
• Cognition and Strategy
• Complex and Adaptive Systems (CAS) and Evolutionary Perspective on Organisation Studies
• Industrialisation of Scientific Research Results 

Research Summary:

Dr Wu's research focuses mainly on innovation strategies under markets and technological uncertainties. She conducts processual researches on market creation and social emergence effects.

Taking the Complex Adaptive Systems approach Dr Wu studies cognitive artefacts/organisations at the product level, firm level, and industry or market level.

Current Research Projects:

1.    “Dynamic capability emergence in the venture creation process”
2.    A cognitive explanation of strategies at the emerging organisational boundaries
3.    “A black swan is still a swan: Radical innovation as institutional changes in the market environment”

Publications:

Wu, Shu-Yuan (2010). Simulate the Knowledge Co-Creation Process for Social Emergence Studies, The 4th International Conference on Knowledge Generation, Communication and Management, 29 Jun 2010 - 02 Jul 2010, Orlando, Florida, USA 2010
Ho M, Wilson M, Wu S, Harris C (2009), Led by an invisible hand: Complex Adaptive Systems and Employment System Creation in New Ventures, Academy of Management Conference, Chicago, USA. August 2009
Wu, Shu-Yuan. and Brabazon, Anthoney (2009). The emergence of a market: What efforts can entrepreneurs make? in Natural Computing in Computational Finance (Volume II), Brabazon, A. and O'Neill, M. (eds.), pp. 239-258, Springer: Berlin. In press.
Wu, Shu-Yuan and Ho, Marcus (2009). An Agent-based Simulation of the Opportunity Creation Process, The 6th. AGSE International Entrepreneurship Research Exchange, 3-6 February 2009, Adelaide, Australia.
Wu, Shu-Yuan and Anthony K. Brabazon, (2008). A garbage-can model for Schumpeterian innovation process: the network effects, International Journal of Foresight and Innovation Policy, Vol. 4, Nos. 3/4, pp.287–306.
Wu, Shu-Yuan, and Ho, Marcus (2008). Markets are 'Grue’: Modeling entrepreneurial opportunity as social emergence. Academy of Management Annual Meeting, August 8-13, 2008, Anaheim, California.
Wu, Shu-Yuan, Entrepreneurial Opportunity Realization: An Inter-Organizational Garbage Can Model, The 20th AMA Research Symposium on Marketing and Entrepreneurship, 2-4 August 2006, Chicago IL.
Wu, Shu-Yuan, Market-Orientation for Radical Innovations: A New Strategic View and its Implementation Approach, AMA Summer Educators’ Conference, 29 July- 1 Aug. 2005, San Francisco, CA. USA