AUT - Swati Nagar

Swati Nagar

Graduate Assistant (PhD) International Business

Phone: 09-921999 ext: 5093

Email: swati.nagar@aut.ac.nz

Qualifications:

• Masters of Philosophy (International Business), AUT
• Masters of Professional Business Studies (International Business), AUT

Teaching Areas:

• Business and Culture

Research areas:

• Large Emerging Markets: Potential opportunities provided by these markets and problems encountered by companies operating in those markets.
• International Business Strategies and Management.

Research Summary:

The economic resurgence of the emerging markets in the recent years has been widely noticed and in many senses has influenced and changed the structure and operations of businesses around the world. The prospects offered by these markets, particularly in the area of infrastructure facilities have allowed firms to substantially expand their activities beyond their domestic borders and access new growth opportunities in the area generating significant productive growth. The benefits these markets today generate are likely to be particularly significant for New Zealand, given the small size of the domestic market. Considering this, the main aim of this research is to focus on the opportunities that emerging markets provide and the benefits that New Zealand businesses stand to gain from those.

Current Research Projects:

Currently researching Successful International Market Participation by New Zealand Engineering Firms: Overcoming the Challenges of Emerging Markets.

Publications:

• Enderwick.P and Nagar.S (2010) The IPL and Indian Cricket: Innovation in the Face of Tradition, Journal of Sponsorship, 3(2): 130-143. 
• Enderwick.P and Nagar.S (2010) The Competitive Challenge of Emerging Markets: The Case of Medical Tourism, International Journal of Emerging Markets.
• Nagar.S and Enderwick.P (2009) India: the next opportunity? Opportunities and Challenges, The University of Auckland Business Review, 11(1): 1-11.