AUT - Stephen Lloyd

Dr Stephen Lloyd

Senior Lecturer

Phone: 921-9999 Ext. 5185

Email: Stephen.Lloyd@aut.ac.nz

Links to relevant web pages:
www.change-the-game.com

Qualifications:

BSc Honours in Sociology, University of London
MA in Sociology, magna cum laude,  Loyola University of Chicago
PhD, AUT University

Biography:

Stephen has helped some of the World's most famous brands build value properties across cultures and across a range of highly competitive categories. With JWT in New York and London, then for 12 years with McCann-Erickson Worldwide where he was Vice President, Asia-Pacific Region.

Assignments have included the US, UK, Japan, S.E. Asia and New Zealand;  he has worked with clients like Nestle, Kraft, Kellogg’s, Coca-Cola, Gillette, Johnson & Johnson, Bristol-Myers Squibb, L'Oreal and Cathay Pacific.

Since joining the AUT Business School in 2001, Stephen has renewed his involvement with research, has written, broadcast and spoken in Europe and Australasia.   

Teaching Areas:

• Integrated marketing communications
• Advertising effectiveness
• Marketing strategy

Research areas:

• Marketing communication
• Branding
• Corporate reputation
• Advertising effectiveness

Publications:

 Recent Publications and Broadcasts

1. Lloyd, Stephen. 2003. Corporate Reputation. New Zealand: BBC World Service.
2. Lloyd, Stephen. 2004. A good reputation can be measured in dollars and cents, New Zealand Herald. Auckland.
3. Lloyd, Stephen. 2004. Organizational reputation: ontology and measurement. Paper presented at Faculty of Business, Graduate Seminar, Auckland, New Zealand.
4. Lloyd, Stephen & Mortimer, Kathy. 2006. Talking to Stakeholders Using the Nominal Group Technique. Paper presented at EMAC 2006, Athens, Greece.
5. Lloyd, Stephen & Mortimer, Kathy. 2005. The Contribution of Text Analysis to an Understanding of Constructs in Academic Literature:  The Case of Corporate Reputation. Paper presented at ANZMAC 2005, Perth, Australia.
6. Lloyd, Stephen & Mortimer, Kathy. 2006. Corporate Reputation: Seeing through the eye of the beholder. Paper presented at ANZMAC 2006, Brisbane , Australia.
7. Mortimer, Kathy & Lloyd, Stephen. 2006. Interpreting implicit advertising messages: the impact of verbal anchoring. Paper presented at EMAC 2006, Athens, Greece.
8. Lloyd Stephen. Corporate Reputation Construct Definition and Measurement: Applying the C-OAR-SE Procedure. Paper presented at ANZMAC 2009, Melbourne, Australia.
9. Mortimer, K., & Lloyd, S. (2010, June 2010). Understanding Advertisements: How difficult should it be? Paper presented at the American Academy of Advertising 2010 European Conference, Milan.
10. Lloyd, Stephen. 2010. Making sense of your company's reputation: What we can learn from FMCG Marcoms. Paper presented at the 2010 Global Marketing Conference, Tokyo, Japan.
11. Lloyd, Stephen. 2010. Applying Triangulation Research to Inform Theory and Method: The Case of Corporate Reputation. Paper presented at the 2010 Global Marketing Conference, Tokyo, Japan.
12. Lloyd, S. 2011. Marketing Lessons from the Grateful Dead (Book review). Journal of Business Research, 64(1)
13. Lloyd, S. 2011. Applying the Nominal Group Technique to Specify the Domain of the Construct, Qualitative Market Research an International Journal, 14(1).