AUT - Simon G. Martin
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Dr Simon G. Martin
Senior Lecturer
Phone: +64 9 921 9999, ext. 5087
Email: simon.martin@aut.ac.nz
Qualifications:
- PhD in Marketing, Massey University, Albany
- Masters in Management (with distinction), Massey University, Albany
- Post Graduate Diploma in Marketing, Kingston University, London
- BA (Hons) Leisure and Recreation Studies, West Midland College of Higher Education, England
Biography:
Simon has over 15 years lecturing experience on business and sports orientated courses in New Zealand and England. He also has more than 10 years work experience of marketing and public relations in the leisure and public health sector business areas, as well as coaching in a number of sports in both countries.Teaching Areas:
- Marketing
- Management
Research areas:
Research Summary:
Simon is especially interested in studying networks from a marketing and management perspective in the sport industry. In particular, his research focus is on how organizations in New Zealand network in order to provide the services necessary for New Zealand athletes to win Olympic medalsPublications:
- Martin, S., Benson-Rea, M. & Palakshappa, N. (2011). The role of the central brokers and their influence on effectiveness in an intentionally created sports professionalization network. In Dolles, H. & Söderman, S. (Eds.). Sport as a Business: International, Professional and Commercial Aspects (pp. 170-193). Palgrave Macmillan, Basingstoke, UK.
- Martin, S. G. and Palakshappa, N. (2007). Case study: Welcome to the time of your life… In Quester, P.G., McGuigan, R.L., Perreault, W.D. & McCarthy, E.J.. Marketing Creating and Delivering Value. McGraw-Hill, Australia.
- Martin, S. G. & Palakshappa, N. (2005). Critical Success Factors for Small Business in the Outdoor Leisure/Recreation Industry in New Zealand. New Zealand Journal of Applied Business Research, 4 (2) p1-20.
Awards:
- AUT University Excellence in Teaching Award 2010
- Massey University, Department of Commerce Outstanding Contribution to Teaching Award 2006
Last updated: 16 Aug 2011 4:00pm