AUT - Roger Marshall

Professor Roger Marshall

Professor of Marketing

Phone: + 64 9 921 9999 ext 5478

Email: roger.marshall@aut.ac.nz

Physical Address:
Marketing Department
WU313,
46 Wakefield Street
Auckland, 1010
New Zealand

Postal Address:
Marketing Department
Faculty of Business
Auckland University of Technology
Private Bag 92006
Auckland 1142,
New Zealand

Qualifications:

Doctor of Philosophy, University of Western Australia
Master of Commerce (Hons), University of Auckland
Bachelor of Commerce, University of Auckland

Memberships and Affiliations:

• Voted onto the Executive Committee of the Australia and New Zealand marketing Academy (ANZMAC) in 2010. Reference http://www.anzmac.org
• Appointed as member of KAMS Editorial Board http://www.kams.org/1-1e.html
• Member of the American marketing Association, http://www.marketingpower.com
• AUT University Postgraduate Board member

Biography:

After a New Zealand business career of some twenty years, Roger read for a PhD in consumer psychology from the University of Western Australia in 1990. Since that time Dr Marshall has been actively engaged in research. Although he has published extensively - in areas such as advertising, family decision- making, personality in marketing, brand equity and retail pricing practice - his main research interests at this time are in marketing of high technology, relationship marketing and industrial buying centre dynamics.

Teaching Areas:

• Marketing management
• Business-to-business marketing
• Consumer behaviour
• Research methods

Research areas:

• Business-to-business Mmarketing
• Consumer behaviour
• Research methods

Research Summary:

Roger has eclectic research interests. His Phd was in cognitive psychology (how people process information to form attitudes) and he publishes regularly in related areas in topics such such as brand equity and advertising research. Lately Professor Marshall has moved more strongly into business-to-business research, publishing research in sales and technology transfer, industrial buying centre dynamics and relationship and service research.

Current Research Projects:

Currently projects include:

• Justice Theory in service recovery, with an AUT colleague and two Swedish researchers (paper under review)
• Cross-cultural approaches to measuring impulse purchasing, with Indian and Hong Kong collaborators (paper under review)  
• A fuzzy logic analysis of Taiwan manufacturers’ service and production flexibility, with a Taiwanese academic (paper under review)
• An investigation of the conversion factors for an online site, with a Vietnamese post-doctoral student in Spain (paper under review).

Roger usually has around a dozen post-graduate students to supervise, in areas ranging from children’s brand affiliation behaviour to managerial decision-making. All of these collaborations will result in published papers either during or immediately subsequent to completion of the doctoral program.   

Publications:

Abdul-Ghani, Eathar, Kenneth Hyde and Roger Marshall (2011). Emic and Etic Interpretations of Engagement with a Consumer-to-Consumer Online Auction Site, Journal of Business Research, doi.org/10.1016/j.jbusres.2010.10.009

Marshall, Roger, Tzung-Cheng Huan,Yingzi Xu and Inwoo Nam (2011). “Extending Prospect Theory Cross-Culturally by Examining Switching Behavior in Consumer and Business-to-Business Contexts,” Journal of Business Research, doi:10.1016/j.jbusres.2010.09.009.

Sharma, P., Bharadhwaj, S. & R. Marshall (2010). Exploring Impulse Buying and Variety Seeking by Retail Shoppers: Towards a Common Conceptual Framework. Journal of Marketing Management, 26, Nos. 5–6, 473–494.

Sharma, Piyush, Bharadhwaj Sivakumaran & Roger Marshall (2010). “Impulse Buying and Variety Seeking: A Trait-Correlates Perspective,” Journal of Business Research, 63, 276–283.

Sharma Piyush, Roger Marshall, Peter Alan Reday and WoonBong Na (2010) “Complainers vs. Non-Complainers: A Multi-national Investigation of Individual and Situational Influences on Customer Complaint Behaviour,” Journal of Marketing Management Vol. 26, Nos. 1–2, February, 163–180.

Woodside, Arch, Shih-Yun (Sandy) Hsu and Roger Marshall (2010), "General theory of culture's consequence on international tourism behaviour," Journal of Business Research, doi: 10.10.16/jbusres2010.10.008

Reday, P. A., R. Marshall, & A. Parasuraman (2009). An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople. Industrial Marketing Management, 38, 838-844.

Na, WoonBong, Roger Marshall & Arch Woodside (2009). Decision system analysis of advertising agency decisions. Qualitative Market Research, Vol. 12, No.2, p.153-170

Reday, P., & Marshall, R. (2008). The pattern of purchase influence in Internet-enabled industrial buying centers. Review of Business Research, 8(3), 189-197.

Marshall, R., Na, W. B., Deuskar, S. & State, G. (2008). Endorsement Theory: How consumers relate to celebrity models. Journal of Advertising Research, 48 (4), 564-72.

Na, WoonBong, Roger Marshall & Arch Woodside (2008). Decision system analysis of advertising agency decisions. Qualitative Market Research.

Reday, P. A., R. Marshall, & Parasuraman, A. (2008). An interdisciplinary approach to assessing the characteristics and sales potential of modern salespeople. Industrial Marketing Management.(http://dx.doi.org.ezproxy.aut.ac.nz/10.1016/j.indmarman.2008.08.001).

DeWitt, T., Nguyen, D., & Marshall, R. (2008). Exploring customer loyalty following service recovery: The mediating effects of trust and emotions. Journal of Services Research, 10(3), 269-281.

Rajah, E., Marshall, R., & Nam, I. (2007). Relationship Glue: Customers and marketers co-creating a purchase experience. Advances for Consumer Research, 35, (forthcoming).

Marshall, R., & Reday, P. A. (2007). Internet-Enabled Youth and Power in Family Decisions. Young Consumers, 8(3), 177-183.

Marshall, R., Reday, P. A., Na, W., & Agrawal, S. S. (2007). Response time measurement of group purchase-decision power structures. Journal of Business Research, 60(7, July), 711-719.

Marshall, R., Son, Y., & Na, W. B. (2007). A cross-cultural perspective on the effectiveness of comparative advertising. Korean Journal of Marketing, 12(3), 111-124.

Na, W., Son, Y., & Marshall, R. (2007). Why not buy the leading brand? A preliminary investigation of the dynamics of brand choice. Advances for Consumer Research, 24, 628-630.

Awards:

2003, Teacher of the Year, Nanyang Technological University Business School, Singapore
2002, 2004, Teacher of the Specialization, Nanyang Technological University Business School, Singapore
2009, Emerald Outstanding Paper Award, for “Na, WoonBong, Roger Marshall & Arch Woodside (2009). Decision system analysis of advertising agency decisions. Qualitative Market Research, Vol. 12, No.2, p.153-170.