Professor Peter Enderwick

Staff Profile Image of Peter Enderwick

Professor of International Business

Phone: +64 9 921 9999 ext: 5748



  • Doctor of Philosophy (PhD) in International Business
  • MBA
  • BA (Hons) in Economics


Peter Enderwick is a specialist in the field of international business. He holds a BA (Hons) in Economics from the University of Lancaster and MBA and PhD from Bradford Management Centre in England. He has been an educator since 1978. Until 1988 he was lecturer in Economics at the Queen’s University of Belfast. Between 1988 and 2004 he was  Professor of International Management at the University of Waikato, Hamilton. He has held visiting positions at the University of Bradford Management Centre and the Helsinki School of Economics and Business, Finland,  the University of South Australia, Adelaide and Thammasat Business School, Bangkok. He is currently a visiting professor at the Centre for International Business, University of Leeds, in the UK. He has taught in many parts of Asia including Taiwan, Singapore, Malaysia, Hong Kong, Thailand and China. He is academic consultant in international business to the Open University of Hong Kong. He has taught at every level from first year undergraduate to PhD and DBA programmes, and also has extensive experience with executive education.

His research interests are in globalization and labour, service sector multinationals, large emerging markets, particularly China and India, and the competitiveness of small, open economies. He is the author of eight books and numerous book chapters and articles in professional journals. His latest book, Understanding Emerging Markets was published by Routledge. He serves on the editorial boards of a number of journals including the International Business Review. He has undertaken consultancy for the United Nations, the American Chamber of Commerce in New Zealand and the New Zealand Treasury. He is a member of the Academy of International Business and a founding member of ANZIBA (Australia and New Zealand International Business Academy.

He joined AUT in late 2004.

Teaching Areas:

Expertise in Degree and Postgraduate Teaching

  • International Business Environment
  • International Business Strategy
  • Business in Big Emerging Markets
  • International Human Resource Management
  • International Business Strategy

Interests in Research Supervision

  • Asian Business Strategy
  • Foreign Direct Investment in New Zealand
  • The Internationalisation of New Zealand Business
  • Service Sector Foreign Direct Investment


Research Areas:

  • Globalisation and Labour
  • Service Sector Multinational Enterprises
  • Business in Asia
  • The Competitiveness of Small, Open Economies

Current Research Projects:

  • Dynamic Development of Foreign Affiliates Within New Zealand
  • Targeted Foreign Direct Investment Strategies
  • The Dynamics of Big Emerging Markets: China and India
  • Managing New Sources and Forms of FDI
  • The Dark Side of Globalisation



  1. The Management of New Zealand Expatriates in China The International Journal of Human Resource Management 19(7):1298-1313 2008.

  2. Quality Assurance and Upgrading in Global Supply Chains: Implications for Management in a Transition Economy Thunderbird International Business Review 50(4):217-230 2008.

  3. Applying International Business Theory: The Strategy of Transnational Criminal Enterprises in the Global Era Critical Perspectives on International Business 5(3):170-186 2009.

  4. Large Emerging Markets (LEMs) and International Strategy International Marketing Review 26(1):7-16 2009.

  5. Managing 'Quality Failure' in China: Lessons from the Dairy Industry Case International Journal of Emerging Markets 4(3):220-234 2009.

  6. Responding to Global Crisis: The Contribution of Emerging Markets to Strategic Adaptation International Journal of Emerging Markets 4(4):358-374 2009.

  7. Immigrant Employee Effects in International Strategy: An Exploratory Study of the Service Sector International Marketing Review 27(6):652-675 2010.

  8. Understanding the Rise of Global Protectionism Thunderbird International Business Review 53(3):325-336 14 Apr 2011.

  9. A 'China-Plus-One' strategy: The best of both worlds? Human Systems Management 30(1-2):85-96 2011.

  10. Acquiring overseas market knowledge: a comparison of strategies of expatriate and immigrant employees Journal of Asia Business Studies (Special Issue) 5(1):77-97 2011.

  11. (with  S. Nagar)The Competitive Challenge of Emerging Markets: The Case of Medical Tourism International Journal of Emerging Markets 6(4):329-350 2011.

Books, Edited Volumes and Research Monographs:

  1. Understanding Emerging Markets: China and India, Routlege, 2008

  2. Globalization and Labor, Chelsea House, USA, 2005.

Last updated: 21-Oct-2015 4.00pm

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