AUT - Mark Glynn
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Dr Mark Glynn
Associate Professor in Marketing
Phone: 921 9999 x 5813
Email: mark.glynn@aut.ac.nz
Qualifications:
Doctor of Philosophy (PhD) in Marketing from University of Auckland
Master of Commerce (1st Class Hons) in Marketing and International Business
Memberships and Affiliations:
Member of the European Marketing Academy (EMAC)
Member of the Academy of Marketing Science
Beta Gamma Sigma New Zealand Chapter
Biography:
Mark has published many academic papers and his work appears in international journals such as European Journal of Marketing, Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, as well as Marketing Theory. Mark also currently serves as the Faculty of Business and Law representative on the AUT Ethics committee (AUTEC). Prior to his academic career, Mark had fifteen years business experience in marketing management.
Teaching Areas:
Strategic Brand ManagementTheory and Practice in Brand Management
Research areas:
Brand Management
Business-to-Business Marketing
Relationship Marketing
Private Labels
Research Summary:
Mark’s research addresses the area of marketing strategy, with interests in brand management, manufacturer-retailer relationships, business-to-business marketing and private-label branding.Current Research Projects:
Employer Branding
Private Labels
Retailer Willingness to Invest in Manufacturer Brands
Publications:
Glynn M.S. & Woodside A.G. (Eds) (2012). Advances in Business Marketing and Purchasing Volume 18: Business-to-Business Marketing Management: Strategies, Cases and Solutions, Bedfordshire, U.K.: Emerald Press.
Glynn, M.S. (2012). Primer in B2B Brand-Building Strategies with a Reader Practicum, Journal of Business Research, Vol 56 No.5 666-675.
Glynn, M.S., Brodie, R. J., & Motion, J. (2012). The benefits of manufacturers’ brands to retailers. European Journal of Marketing, Vol 46, Issue 9.
Glynn M.S. (2011). Brand Management in Value Chain Relationships: An International Perspective in Strategic International Marketing T.C Melewar & S. Gupta (Eds) Palgrave McMillan. 77-91.
Glynn M.S. (2011). Business-to-Business Brand Management, in Perspectives on Brand Management, M. Uncles (Ed). Melbourne, Tilde University Press. 171-184.
Glynn M. S. (2010). The Moderating Effect of Brand Strength in Manufacturer-Reseller Relationships. Industrial Marketing Management. 39(8) 1226-1233
Brodie, R.J. & Glynn, M.S. (2010). Brand equity and the value of marketing assets. Marketing Theory: A Student Text, 2nd edition, edited by Michael J. Baker and Mike Saren. Sage Publications. 379-393.
Glynn, M.S., & Chen S. (2009). Consumer-factors Moderating Private Label Brand Success: Further Empirical Results. International Journal of Retail and Distribution Management. 37 (11) 896-914.
Lindgreen, A., Revez, B., & Glynn, M.S. (2009). Purchasing Orientation, Journal of Business and Industrial Marketing. 24 (3/4), 1-18.
Glynn, M.S. (2009a). Integrating brand, retailer and end-customer perspectives, Marketing Theory, 9 (1), 133-136.
Glynn M.S. & Woodside A.G. (Eds) (2009). Advances in Business Marketing and Purchasing Volume 15: Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises, Bingley, U.K.: JAI Press.
Glynn, M.S., Motion, J., & Brodie, R.J. (2007). Sources of Brand Benefits in Manufacturer-Reseller B2B Relationships. Journal of Business and Industrial Marketing. 22 (6), 400-409.
Glynn, M.S. (2007). How Retail Category Differences Moderate Retailer Perceptions of Manufacturer’s Brands. Australasian Marketing Journal. 15 (2), 55-67.
Brodie, R.J., Glynn, M. S., & Little, V. (2006). The Service Brand and the Service Dominant Logic: Missing fundamental premise or the need for stronger theory? Marketing Theory. 6 (3), 1-19.
Brodie, R. J., Glynn, M. S., & Van Durme, J. (2002). Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking. Marketing Theory, 2(1), 5-28.
Glynn, M.S., & Brodie, R.J. (1998) The Importance of Brand-Specific Associations in Brand Extension: Further Empirical Results. Journal of Product and Brand Management, 7 (6), 509-519.
Awards:
Outstanding Reviewer 2012 Journal of Business & Industrial Marketing.
Best Thesis Award in the category of Marketing Strategy, Emerald/EFMD Outstanding Doctoral Research Awards 2006.