AUT - Rouxelle De Villiers
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Rouxelle De Villiers
Lecturer, Centre for Business Interdisciplinary Studies
Phone: + 64 9 921 9999 ext 5047
Email: rdevilli@aut.ac.nz
Qualifications:
- MComm in Marketing
- B Sc in Mathematics and Physics
- HDE in Teaching Methodology
Biography:
Rouxelle has a Higher Diploma in Education (Advance Mathematics and Teaching Methodology), a BSc degree in Physics and Mathematics from the University of Stellenbosch (RSA) and a MComm degree in Marketing & Communication from the University or Pretoria (RSA).Her master thesis is titled:" Sources of Sustainable competitive Advantage for Businesses operating in the Global Marketplace. Rouxelle has a strong interest in leadership, brand development, sustainable competitive advantages and sales management in the financial industry.
Teaching Areas:
Expertise in Degree and Postgraduate Teaching- Marketing management
- Sales management
- B2B Alliances
Interests in Research Supervision
- Consumer behaviour
- Marketing Knowledge products
- Co-creation of brands
Research areas:
- Marketing Financial Services
- Brand Equity
- Creativity
Current Research Projects:
Her master thesis is titled:" Sources of Sustainable competitive Advantage for Businesses operating in the Global Marketplace".Last updated: 12 May 2011 2:45pm