Raeone Dellaca

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Business

Research

Home > Study at AUT > Study areas > Business > Research > Professorial Staff > Raeone Dellaca

Lecturer, Centre for Business Interdisciplinary Studies

Phone: + 64 9 921 9999 ext 5886

Email: Raeone.dellaca@aut.ac.nz

Qualifications:

Master of Professional Business Studies (Distinction)
Bachelor of Arts
Diploma of Business (Marketing)

Biography:

Raeone has had extensive experience in marketing and general management positions in a number of New Zealand companies in the stationery, greeting card and toy industries. One of the highlights of her early career was assuming responsibility for the launching of Crayola® on the New Zealand market and quickly growing New Zealand’s per capita sales for the brand to Number 3 in the world behind the United States and Canada. This experience gives rise to Raeone’s special interest in the area of marketing to children.

Since joining AUT in 2004 Raeone has taught Marketing in the first year integrated papers and has been the Paper Leader for Co-operative Education.

Research areas:

Marketing to children
Promotional strategy and planning
Marketing communications
Branding