Dr Kate Jones

Staff Profile Image of Kate Jones

Lecturer, Marketing, Advertising, Retailing and Sales

Phone: + 64 9 921 9999 ext 5036

Email: Katherine.jones@aut.ac.nz

Qualifications:

  • PhD (Marketing)
  • Master of Arts (Psychology)    
  • Post-Graduate Diploma Business (Marketing)


Memberships and Affiliations:

  • Children's Media

Works with:

  • Asia New Zealand Foundation
  • Make a Wish New Zealand



Teaching Areas:

  • Marketing Management – Professional Masters Program
  • Integrated Marketing Communications - Bachelor of Business


 

Research Areas:

  • Children’s interactions with brands using social media
  • Children and digital technology
  • Children interacting with brands in emerging markets
  • Social media and brand information
  • Social media and consumer influence

 

 

Research Summary:

Combining her postgraduate studies in psychology and marketing, Dr. Kate Jones is interested in how children use social media to interact with consumer brands. Kate wants to know about the interaction processes shaping children’s brand relationships, and what role their social media use plays in such processes. 

Current Research Projects:


Publications:

  • Jones, K. R., & Glynn, M. (2015). Children and their Social Media Experiences: the Shaping of Long-Term Brand Relationships. (article in progress).
  • Jones, K. R., Marshall, R., & Glynn, M. (2012, March). Brand-Made Children in New Zealand: Children and Brand Attachment: Measuring the influence of social media as a brand information source: The influence of Facebook. In EIRASS 2012 19th International Conference on Recent Advances in Retailing and Services Science Vienna Austria July 9th-12th 2012.
  • Jones, K. R., Marshall, R., & Glynn, M. (2011, November). Brand-Made Children in New Zealand: Children and Brand Attachment: Measuring the influence of social media as a brand information source: The influence of Facebook. In ANZMAC 2011 Annual Conference: Marketing in the Age of Consumerism: Jekyll or Hyde? Perth Australia November 29th – Dec 1st 2011.
  • Jones, K. R. (2007). Return to Work after Injury: A return to the same employment role for most working people. Presented to the Innovation in Rehabilitation Conference, Rotorua New Zealand. February 2007. Contribution: Sole (100%).
  • Research report: Evaluation of Vocational Rehabilitation under the IPRC Act 2001. A research report conducted for the Accident Compensation Corporation in 2006. Contribution: Multi-authorship (20%).
  • Jones, K.R., Gilbert, K., & Morrison-Briars, Z. (2005). Maori Branding: A Report Investigating Market Demand for Maori Cultural Elements. For Mana Taiao, part of the Waka Tohu research program, Te Puni Kokiri, 2005.
     

Awards:

Business & Law School Faculty Teaching Award 2010 and 2014

Last updated: 30-Jul-2015 4.00pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.