Dr Kate Jones

Staff Profile Image of Kate Jones

Lecturer, Marketing, Advertising, Retailing and Sales

Phone: + 64 9 921 9999 ext 5036

Email: Katherine.jones@aut.ac.nz


  • PhD (Marketing)
  • Master of Arts (Psychology)    
  • Post-Graduate Diploma Business (Marketing)

Memberships and Affiliations:

Teaching Areas:

  • Marketing Management – Professional Masters Program
  • Integrated Marketing Communications - Bachelor of Business


Research Areas:

  • Children’s interactions with brands using social media
  • Children and digital technology
  • Children interacting with brands in emerging markets
  • Social media and brand information
  • Social media and consumer influence



Research Summary:

Combining her postgraduate studies in psychology and marketing, Dr. Kate Jones is interested in how children use social media to interact with consumer brands. Kate wants to know about the interaction processes shaping children’s brand relationships, and what role their social media use plays in such processes. 

Current Research Projects:


  • Brand-made Children in New Zealand: An Interactionist Perspective on Children’s Use of Social Media for Interacting with Consumer Brands. PhD; 2015. 


Business & Law School Faculty Teaching Award 2010 and 2014

Last updated: 10-Jul-2015 8.27am

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