Kate Jones

Staff Profile Image of Kate Jones

Lecturer, Centre for Business Interdisciplinary Studies

Phone: + 64 9 921 9999 ext 5036

Email: Katherine.jones@aut.ac.nz


Master of Arts (Psychology)    
Post-Graduate Diploma Business (Marketing)
Post-Graduate Diploma Social Sciences (Distinction)
Bachelor of Arts (Geography)

Memberships and Affiliations:

Member of Ethics in Business Research Group at AUT University, Auckland. www.aut.ac.nz

Teaching Areas:

  •     Marketing in the first year Environment of Business Programme
  •     Management in the first year Managing Business Relationships Programme

Research Areas:

  •     Brand attachment and children  
  •     Sources of brand information
  •     Social media and children
  •     Social media and brand information
  •     Consumption socialisation and children

Research Summary:

Combining her postgraduate studies in psychology and marketing, doctoral student Kate Jones is interested in what information sources influence children’s consumer behaviour, and, in particular, how these sources influence the development of brand attachment in children. Kate is currently investigating the processes of influence that children’s interactions with Facebook have upon their developing relationships with brands.

Current Research Projects:

Kate is now carrying out research for her PhD dissertation. Entitled “Brand-Made Children in New Zealand”, it examines the influence of multiple brand information sources upon children’s brand attachment.


Business & Law School Faculty Teaching Award 2010

Last updated: 30-Sep-2014 3.05pm

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.