AUT - Jacinta Hawkins

Dr Jacinta Hawkins

Lecturer in Marketing, Centre for Business Interdisciplinary Studies

Phone: + 64 9 921 9999 ext 5079

Email: Jacinta.hawkins@aut.ac.nz

Qualifications:

• Ph.D. (Marketing), Massey University (2009)
• MBS (Marketing), Massey University (2003) 
  
• BA/BBS (Japanese/Marketing), Massey University (2002)
  

Biography:

Jacinta’s research interests are within the fields of social marketing and consumer behaviour, particularly with respect to health promotions, children and media. Her Ph.D. research explored the application of marketing communications principles in the school environment to facilitate health promotions. Jacinta is currently undertaking a project that explores food culture among New Zealanders.

Current Research Projects:

• Food culture among New Zealanders
• The mediascape and consumer socialization of children
• The application of integrated marketing communications in social marketing contexts

Publications:

1. Hawkins, J.C. & Allison, G. (2009). Consumer socialisation of children: Exploring the influence of TV programme content on children’s health knowledge, attitudes and behaviour. In Tojib, D. (Ed.) Australia and New Zealand Marketing Academy Conference Proceedings, Monash University, Melbourne, Vic, Australia.
2. Hawkins, J. (2009). Applying marketing theory in educational settings: A study of communication processes within school-based health promotions. Doctoral thesis, Massey University, Auckland, New Zealand.
3. Eagle, L.C., Kitchen, P.J., Rose, L.C., Hawkins, J. & Podnar, K. (2008). Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals. Teorija in Praksal, 44 (3-4), 762 - 784.
4. Hawkins, J. (2008) Communication of School-based Health Promotions. Paper presented at Australian Health Promoting Schools Association Conference, National Wine Centre, Adelaide, 3 April 2008.
5. Hawkins, J.C., Eagle, L.C. & Martin, I.R. (2007). Health Promoting Schools: Reacting to Reactance and Rebounding 'Boomerang Effects'. Implications for Public Health Campaigns. Paper presented at New Zealand Health Teachers’ Association Conference, Otago University, Dunedin, 3 July 2007.
6. Hawkins, J., Bulmer, S.L. Rose, L.C. & Eagle, L.C. (2006). School-based Health Communication: Are Parents the Weakest Link? In Patti, C & Drennan, J. (Eds.) Australia and New Zealand Marketing Academy Conference Proceedings, Queensland University of Technology, Brisbane, Qld, Australia.
7. Eagle, L.C., Reid, J., Hawkins, J.C., & Styles, E. (2005). Breaking through the Invisible Barrier of Low Functional Health Literacy: Implications for Health Communication. Studies in Communication Sciences, 5(2), 29-56.
8. Eagle, L.C., Rose, L.C., Kitchen, P.J. & Hawkins, J.C. (2005). Regulatory Oversight or Lack of Foresight?  Implications for Product Recall Policies and Procedures. Journal of Consumer Policy, 28 (4), 433-460.
9. Eagle, L.C., Hawkins, J.C., Kitchen, P.J. & Rose, L.C. (2005). Brand Sickness and Health Following Major Product Withdrawals. Journal of Product and Brand Management, 14 (5), 310-321.
   JPBM HC Award: This paper was presented a Highly Commended Award in the Emerald Literati Network 2006 Awards for Excellence.
10. Eagle, L.C., Bulmer, S.L., Kitchen, P.J. & Hawkins, J. (2004). Complex and Controversial Causes for the ‘Obesity Epidemic’:  The Role of Marketing Communications. International Journal of Medical Marketing, 4(3) July, 271-287.