AUT - Gareth Allison

Dr Gareth Allison

Senior Lecturer, Centre for Business Interdisciplinary Studies

Phone: +64 9 9219999 Extn 5083

Email: gareth.allison@aut.ac.nz

Qualifications:

• PhD in Marketing (Lincoln)
• Post Graduate Dip Commerce (Distinction) (Lincoln)
• LL.B (Canterbury)
• B.A in Political Science (Canterbury)

Biography:

I have recently completed a PhD in Marketing at Lincoln University. I have worked in a variety of corporate roles in New Zealand, The UK and Australia. My most recent roles, before returning to study, were in e-commerce and online advertising.

In my spare time I enjoy the beach, a nice bottle of red wine and the avoidance of gardening duties.

Current Research Projects:

• Status consumption and sustainability
• Food and culture
• The mediascape and consumer socialization of children

Publications:

1. Allison, G. M. (2009) Pursuing status through ethical consumption? In Tojib, D (Ed) Sustainable Management and Marketing, ANZMAC Conference, Monash University, Melbourne, 30 November - 2 December, 2009.
2. Hawkins, J., & Allison, G. M. (2009) Consumer socialisation of children: Exploring the influence of television programme content on children’s health knowledge, attitudes and behaviour. In Tojib, D (Ed) Sustainable Management and Marketing, ANZMAC Conference, Monash University, Melbourne, 30 November - 2 December, 2009.
3. Allison, G. (2009) A Cross-Cultural Study of Motivation for Consuming Luxuries. PhD Thesis. Lincoln University.
4. Allison, G., Cohen, D., and MacDonald, I. (2008) Factors motivating the consumption of luxury products: A cross-cultural study of New Zealand and Thailand. Proceedings of Academy of Marketing Conference. Aberdeen Business School, The Robert Gordon University, Aberdeen, Scotland, July, USB.
5. Saunders, C., Allison, G., Wreford, A., and Emanuelsson, M. (2005) Food markets, Trade Risks and Trends. ARGOS research report 05/04. Agriculture Research Group on Sustainability. Lincoln.
6. Saunders, C., Allison, G., and Wreford, A. (2004) Food market and trade risks. Parliamentary Commissioner for the Environment. Wellington.