AUT - Andrew Parsons

Professor Andrew Parsons

Professor of Retailing and Head of Department

Phone: ++64 9 9219999 ext 5040

Email: andrew.parsons@aut.ac.nz

Postal Address:

Faculty of Business & Law

Auckland University of Technology

Private Bag 92006

Auckland 1142, New Zealand

Qualifications:

Doctor of Philosophy in Marketing, 2004, The University of Auckland

Master of Commerce (Hons) in Management, 1988, The University of Auckland

Memberships and Affiliations:

Member of the Academy of Marketing (UK)

Member of the Australian New Zealand Marketing Academy

Member of the Society for Consumer Psychology

Teaching Areas:

Retailing - Shopper Behaviour, Visual Merchandising & Store Design

Research areas:

Shopper responses to retailer (marketing) stimuli

Research Summary:

Andrew's research interests lie in the broad area of shopping behaviour, with a particular interest in how shoppers respond to marketing and retailing stimuli.

Publications:

Parsons, A. (2012) Atmosphere in Fashion Stores: Do You Need to Change?, Journal of Fashion Marketing & Management, forthcoming

Parsons, A., & Schumacher, C. (2012) Advertising Regulation and Market Drivers, European Journal of Marketing, forthcoming

Parsons, A., Ballantine, P., & Kennedy, A. (2011) Gift Exchange: Benefits Sought by the Recipient, International Journal of Sociology and Social Policy, forthcoming

Parsons, A., Ballantine, P., & Wilkinson, H. (2011) Private Label Merchandise and Country of Origin, Journal of Marketing Management, forthcoming

Ballantine, P, & Parsons, A. (2011) Regifting: The Gift You Can't Wait to Re-Give, European Advances in Consumer Research, forthcoming

Shergill, G., Rosmala, Y., & Parsons, A. (2010) Young New Zealand Shoppers' Brand Perceptions and Ethnocentricity, International Journal of Retail and Distribution Management, Vol. 38 (8), 613 - 624

Ballantine, P., Jack, R., & Parsons, A. (2010) Atmospheric Cues and Their Effect on Hedonic Retail Experience, International Journal of Retail and Distribution Management, Vol. 38 (8), 641 - 653

Parsons, A. & Thompson, A. (2009) Wine Recommendations: Who Do I Believe?, British Food Journal, Vol. 111 (9), 1003 - 1015

Parsons, A. (2009) Use of Scent in a Naturally Odourless Store, International Journal of Retail and Distribution Management, Vol. 37 (5), 440 - 452

Parsons, A. (2008) The Gifts We Buy Our Children, Young Consumers, Vol 9 (4), 308 - 315

Parsons, A. & Conroy, D. (2006) Sensory Stimuli and E-tailers, Journal of Consumer Behaviour, Vol 5 (Feb), 69 - 81

Parsons, A. & Ballantine, P. (2004) Market Dominance, Promotions and Shopping Mall Group Performance, International Journal of Retail and Distribution Management, Vol. 32 (10), 458 -463

Parsons, A. (2003) Assessing the Effectiveness of Shopping Mall Promotions, International Journal of Retail and Distribution Management, Vol. 31 (2), 74 - 79

Parsons, A. (2002) Brand Choice in Gift-Giving: Recipient Influence, Journal of Product and Brand Management, Vol. 11 (4), 237 - 249

Parsons, A. (2002) Non-Functional Motives for Online Shoppers: Why We Click, Journal of Consumer Marketing, Vol. 19 (5), 380 - 392

Armstrong, S., Brodie, R., & Parsons, A. (2001) Hypotheses in Marketing Science: Literature Review and Publication Audit, Marketing Letters, Vol. 12 (2), 171 - 187

Parsons, A. (2001) The Association Between Daily Weather and Daily Shopping Patterns, Australasian Marketing Journal, Vol. 9 (2), 78 - 84

Awards:

Australian & New Zealand Academy of Management Best Paper (Marketing) Award, 2008

Distinguished Teaching Award (The University of Auckland), 1996

Recognition of Excellence in Executive Teaching (The University of Auckland), 2004