AUT - Mark Glynn

Dr Mark Glynn

Associate Professor in Marketing

Phone: 921 9999 x 5813

Email: mark.glynn@aut.ac.nz

Qualifications:

Doctor of Philosophy (PhD) in Marketing from University of Auckland
Master of Commerce (1st Class Hons) in Marketing and International Business

Memberships and Affiliations:

Member of the European Marketing Academy (EMAC)
Member of the Academy of Marketing Science
Beta Gamma Sigma New Zealand Chapter

 

Biography:

Prior to his academic career, Mark had fifteen years business experience in marketing management.  He has published many academic papers and his work appears in many journals such as Industrial Marketing Management, Journal of Business Research, Journal of Business & Industrial Marketing, as well as Marketing Theory. Mark also currently serves as the Faculty of Business and Law representative on the AUT Ethics committee (AUTEC).

Teaching Areas:

Strategic Brand Management
Theory and Practice in Brand Management

Research areas:

Brand Management
Business-to-Business Marketing
Relationship Marketing
Private Labels

Research Summary:

Mark’s research addresses the area of marketing strategy, with interests in brand management, manufacturer-retailer relationships, business-to-business marketing and private-label branding.

Current Research Projects:

Market-Based Assets and Interorganisational Resources
The Role of Trade Promotions in Brand Management
Resource Integration between Manufacturers and Retailers
Second Brands in Wine Brand Portfolios

Publications:

Glynn, M.S. (2011).Primer in B2B Brand-Building Strategies with a Reader Practicum, Journal of Business Research, forthcoming.

Glynn, M.S., Brodie, R. J., & Motion, J. (2011). The benefits of manufacturers’ brands to retailers. European Journal of Marketing, forthcoming.

Glynn M.S. (2011). Brand Management in Value Chain Relationships: An International Perspective in International Marketing Strategy T.C Melewar & S. Gupta (Eds) forthcoming Palgrave McMillan ISBN: 978-0230580244.

Glynn M.S. (2011). Business-to-Business Brand Management, in Perspectives on Brand Management, M. Uncles (Ed). Melbourne, Tilde University Press. 171-184.

Glynn M. S. (2010). The Moderating Effect of Brand Strength in Manufacturer-Reseller Relationships. Industrial Marketing Management. 39(8) 1226-1233     

Brodie, R.J. & Glynn, M.S. (2010). Brand equity and the value of marketing assets. Marketing Theory: A Student Text, 2^nd edition, edited by Michael J. Baker and Mike Saren. Sage Publications. 379-393.

Glynn, M.S., & Chen S. (2009). Consumer-factors Moderating Private Label Brand Success: Further Empirical Results. International Journal of Retail and Distribution Management. 37 (11) 896-914.

Lindgreen, A., Revez, B., & Glynn, M.S. (2009). Purchasing Orientation, Journal of Business and Industrial Marketing. 24 (3/4), 1-18.

Glynn, M.S. (2009a). Integrating brand, retailer and end-customer perspectives, Marketing Theory, 9 (1), 133-136.

Glynn M.S. & Woodside A.G. (Eds) (2009). Advances in Business Marketing and Purchasing Volume 15: Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises, Bingley, U.K.: JAI Press. ISBN: 978-1-84855-670-6

Glynn, M.S., Motion, J., & Brodie, R.J. (2007). Sources of Brand Benefits in Manufacturer-Reseller B2B Relationships. Journal of Business and Industrial Marketing. 22 (6), 400-409.

Glynn, M.S. (2007). How Retail Category Differences Moderate Retailer Perceptions of Manufacturer’s Brands.  Australasian Marketing Journal. 15 (2), 55-67.

Brodie, R.J., Glynn, M. S., & Little, V. (2006). The Service Brand and the Service Dominant Logic: Missing fundamental premise or the need for stronger theory? Marketing Theory. 6 (3), 1-19.

Brodie, R. J., Glynn, M. S., & Van Durme, J. (2002). Towards a Theory of Marketplace Equity: Integrating Branding and Relationship Thinking with Financial Thinking. Marketing Theory, 2(1), 5-28.

Glynn, M.S., & Brodie, R.J. (1998) The Importance of Brand-Specific Associations in Brand Extension: Further Empirical Results. Journal of Product and Brand Management, 7 (6), 509-519.

Awards:

Best Thesis Award in the category of Marketing Strategy, Emerald/EFMD Outstanding Doctoral Research Awards 2006.