AUT - Brett Collins
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Associate professor Brett Collins
Associate Professor of Marketing
Phone: +64 9 921 9999 ext: 5444
Email: Brett.Collins@aut.ac.nz
Qualifications:
- PhD - Melbourne
- MBA - Melbourne
- MSc - Canterbury
Biography:
Brett Collins is an Associate Professor of Marketing in the Faculty of Business. His personal interests lie in the areas of evaluating marketing strategy options and firm performance, valuation of marketing assets, business applications of evolving neural networks, and dynamic modelling of business processes.He has published in marketing, management, economics, finance and accounting journals, and has PhD students working in the areas of Corporate Governance, Network Structures and Firm Performance.
A New Zealander, Brett was educated at Canterbury University, and spent the first 20 years of his career working in sales, marketing and general management roles in Australia. A number of years after completing his MBA at Melbourne GSM, he joined the Marketing staff in 1985. Since then he has taught on executive programmes in Asia and Australasia. After four years with the University of Auckland, Brett took up his current position at AUT.
Teaching Areas:
Expertise in Degree and Postgraduate Teaching
- Marketing Strategy
- Marketing Engineering
- Marketing Management
- Decision analysis
Interests in Research Supervision
- Marketing value creation
- Evaluation of strategy options
- Evolving neural networks
- Modelling firm performance
- Valuation of brands and marketing assets
Current Research Projects:
- Marketing, Governance and firm performance
- Corporate reputation
- Technology adoption and strategy
- Valuation of Bank brands
- Neural Networks in marketing research
Publications:
- MARTIN, B.A.S., AND COLLINS, B. A.(2002), “Violence and Consumption Imagery in Music Videos“, European Journal of Marketing, 36(7/8), 855-873.
- COLLINS, B.A. AND CHETTY, S.(2001; Editors), Bridging Marketing Theory and Practice, Proceedings of ANZMAC2001, Massey University, Auckland, New Zealand, 3-5 December.
- COLLINS, B.A. AND BRODIE, R. (2001; Editors), Bridging Marketing Theory and Practice, Proceedings of ANZMAC2001 Doctoral Colloquium, Massey University, Auckland, New Zealand, 3-5 December.
- COLLINS, B.A. (2001), “Marketing“, in Danny Samson, (Ed.), Third Edition, Management for Engineers, Melbourne, Wiley-Longman, 402-464.
- COLLINS, B.A. & PAYNE, A. (2000), “Internes Marketing: Eine neue Perspektive fur das Human Resource Management“, in Handbuch Relationship Marketing: Konzeption und erfolgreiche Umsetzung, Munchen, Verlag Vahlen, 187-205.
- LEE, C., AND COLLINS, B. A.(2000), “Family Decision-Making and Coalition Patterns“, European Journal of Marketing, 34(9/10), 1181-1198.
- COLLINS, B.A. (1999), “Pairing Relationship Value and Marketing“, Australasian Marketing Journal, 7(1), 63-71,
- BRODIE, R.J., AND COLLINS, B.A. (1999), “Special Issue – Relationship Marketing“, Australasian Marketing Journal, 7(1), 3-4.
- COLLINS, B.A. (1998), “Marketing Education and Research in Australasia“, European Journal of Marketing, 32(9/10), 768-770.
- COLLINS, B.A. AND CHADEE, D. (1998, Joint Editors), “Special Issue, Marketing Education and Research in Australasia“, European Marketing Journal, 32(9/10).