AUT - Arch Woodside

Professor Arch Woodside

Adjunct Professor of Marketing

Phone: +64 9 921 9999 x 5069

Email: woodsiar@bc.edu

Qualifications:

• Ph.D. in Business Administration, Penn State University, 1968
•  M.B.A., Kent State University, 1965
• B.S., Kent State University, 1964

Biography:

Arch G. Woodside is Professor of Marketing, Carroll School of Management, Boston College and Adjunct Professor of Marketing, AUT University. He is a Fellow and member of the Royal Society of Canada, American Psychological Association, Association of Psychological Sciences, Society for Marketing Advances, and the International Academy for the Study of Tourism. He is Editor-in-Chief of the Journal of Business Research, International Journal of Culture, Tourism, & Hospitality Research, Advances in Culture, Tourism, & Hospitality annual book series and Advances in Business Marketing and Purchasing, annual book series.

Research areas:

Consumer behaviour
Business-to-business marketing
Tourism

Publications:

1. Arch G. Woodside, J. Scott Armstrong, Gerald Zaltman, eds. (2009), Essential Knowledge for Research in Marketing, Thousand Oaks, CA: Sage, in preparation.
2. Arch G. Woodside, Mark Glynn, eds. (2009), Business-to-Business Brand Management, Emerald Publishers, in preparation.
3. Na, WoonBong, Roger Marshall & Arch Woodside (2009). Decision system analysis of advertising agency decisions. Qualitative Market Research, Vol.12, (2), forthcoming.
4. Woodside, Arch G. (2009), “Anti-Social Behavior,” Marketing Intelligence & Planning, 27, forthcoming.
5. Woodside, Arch G., Hugh Pattinson, Kathleen Ferris-Costa (2009), “Implemented Strategy Theory and Case Study Research,” Industrial Marketing Management, 38, forthcoming.
6. Woodside, Arch G. and Drew Martin (2009), Applying Ecological Systems and Micro-Tipping Point Theory for Understanding Tourists’ Leisure Destination Behavior,” Journal of Travel Research, 47, forthcoming.
7. Arch G. Woodside and Drew Martin, Eds. (2008), Advancing Tourism Management, London: CABI (release March 2008).
8. Martin, Drew and Arch G. Woodside (2008), “Grounded Theory of International Tourism Behavior,” Journal of Travel and Tourism Marketing, 24 (4), forthcoming.
9. Woodside, Arch G. and Sood, Suresh (2008), “When Consumers and Brands Talk,” Psychology & Marketing, 25 (2), 97-145.
10. Holbrook, Morris B. and Arch G. Woodside (2008), “Animal companions, consumption experiences, and the marketing of pets: Transcending boundaries in the animal–human distinction,” Journal of Business Research, 61, 377-381.