Marketing Campaign Manager, Bank of New Zealand
Bachelor of Business in Marketing and Management
Bachelor of Business (Honours) in Marketing
Studying both management and marketing is a great foundation for a business career says Stephanie Fahey who now works as marketing campaign manager at the Bank of New Zealand.
“I have been with the BNZ for 15 months now, first as a marketing campaign associate and now as marketing campaign manager, a role I was recently promoted to. I work on both national campaigns and local marketing initiatives, and there is a lot of stakeholder engagement with our in-house studio, agencies and internal clients.”
Using skills daily
Stephanie says she uses the knowledge she gained at AUT on a daily basis.
“A big part of my job is managing stakeholders to get the best outcome for customers. My management papers taught me about negotiation, problem solving, and motivation theories – these are all skills that apply to my day to day job. Project management was also key, as it taught me about contingency plans, and time management. I apply this in my job on a daily basis.
“My AUT marketing studies also gave me a great foundation for my role. There are aspects of marketing that change over time, particularly in the digital space, so we need to constantly learn as we go, but having a strong foundation theory behind you is paramount.”
Learning by doing
The learning environment at AUT appealed to Stephanie, particularly the smaller classrooms and the opportunity to take part in group discussions.
“AUT also has a reputation for providing hands-on learning with plenty of opportunity for real-life experience. I
remember attending a networking event where employers said the most important thing was not whether someone could spout off a whole textbook, but that they could actually ‘do’ the work. I feel I gained a lot of that experience through AUT.”
2011 Young Business Person of the Year
A co-operative education placement at the VisionWest Community Trust gave Stephanie the chance to be involved in a rebranding project – and earned her the 2011 Young Business Person of the Year award in the Westpac Business Awards.
Being named Young Business Person of the Year was a great accolade for Stephanie who chose to study business because it was a broad qualification that would keep her career options open.
“I could see a business degree would be useful no matter what career path I ended up taking.”
“We were looking for someone with some marketing experience. The role is very busy and works across the business, so time management, communication and stakeholder management skills were also very important. Stephanie displayed excellent communication skills, had the right level of experience and a great attitude.”
– Marcia Leow, Marketing Communications Manager, Bank of New Zealand
Further information on business undergraduate qualifications and majors