Customer Lifecycle Marketing Lead, Bank of New Zealand
Bachelor of Business in Marketing and Management
Bachelor of Business (Honours) in Marketing
Studying both management and marketing is a great foundation for a business career says Stephanie Fahey who works at the Bank of New Zealand.
“I have been with the BNZ for two years – first as a marketing campaign associate and now as customer lifecycle marketing lead, a role I was recently promoted to. I lead direct marketing to our small business customers, and there is a lot of strategy, planning and stakeholder engagement involved.”
Using skills daily
Stephanie says she uses the knowledge she gained at AUT on a daily basis.
“A big part of my job is managing stakeholders to get the best outcome for customers. My management papers taught me about negotiation, problem solving, and motivation theories – these are all skills that apply to my day to day job.
“My AUT marketing studies also gave me a great foundation for my role. There are aspects of marketing that change over time, particularly in the digital space, so we need to continually learn and upskill, but having a strong foundation theory behind you really helps.”
Learning by doing
The learning environment at AUT appealed to Stephanie, particularly the smaller classrooms and the opportunity to take part in group discussions.
“AUT also has a reputation for providing hands-on learning with plenty of opportunity for real-life experience. I remember attending a networking event where employers said the most important thing was not whether someone could spout off a whole textbook, but that they could actually ‘do’ the work. I gained a lot of that real world experience through AUT.”
2011 Young Business Person of the Year
A co-operative education placement at the VisionWest Community Trust gave Stephanie the chance to be involved in a rebranding project – and earned her the 2011 Young Business Person of the Year award in the Westpac Business Awards.
Being named Young Business Person of the Year was a great accolade for Stephanie who chose to study business because it was a broad qualification that would keep her career options open.
“I could see a business degree would be useful no matter what career path I ended up taking.”
“We were delighted to be able to promote Stephanie to the role of customer lifecycle marketing lead and leverage her extensive business and marketing communications experience. Stephanie brings to this role a passion for customers along with data and insight driven direct marketing. She combines this with excellent stakeholder engagement and relationship building skills, delivering benefits for our customers and commercial outcomes for the BNZ.”
Justine Fairlie, Customer Growth and Retention Manager, Bank of New Zealand
Further information on business undergraduate qualifications and majors