AUT - Sales major: Bachelor of Business

AUT

Sales major: Bachelor of Business

Making sales is at the heart of most businesses and shouldn’t be left to chance. Studying sales gives you a thorough grounding in world-class techniques and methodologies of sales, and the latest thinking around managing market relationships.

The Sales major in the Bachelor of Business (BBus) degree covers sales theory, including planning, logistics, supply chain management and psychology. You develop a sound understanding of how sales interacts with other business areas, how to perform successful negotiations, motivation and successful sales techniques and how to manage a professional sales team.

  • New Zealand's first bachelors degree with a major in sales
  • Real business experience through an applied business project or a supervised industry placement (recent placements included Telecom, Konica Minolta and Gen-i).
  • A mix of theory and practice with interactive classes and real case studies.
  • The AUT Business School is among an elite group of 5% of business schools worldwide accredited by AACSB International – the Association to Advance Collegiate Schools of Business

More information about the Bachelor of Business

Structure and content

Part One

Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:

  • Business in Context (30 points)
  • Management and Organisation (15 points)
  • Accounting for Decision Making (15 points)
  • Quantitative Methods for Business (15 points)
  • Economic Principles I (15 points)

In addition to the 5 core papers, in order to major in Sales you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales(MARS) (15 points) and you choose 1 elective paper from the list below, or from elsewhere in the university:

  • Economic Principles 2 (15 points)
  • Introduction to Finance (15 points)
  • Business Information Systems (15 points)
  • Design Thinking (15 points)
  • Introduction to Tourism (15 points)
  • Leadership for Sustainable Enterprise (15 points)

Further information about the Bachelor of Business Interdisciplinary Studies

Part Two

Over the next 2 years, you will gain an understanding of how sales interacts with other business areas, how to perform successful negotiations, the links between motivation and successful sales techniques and how to manage a professional sales team. 

Part Three

This is the final part to the Bachelor of Business degree and takes a full semester of study. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for profit organisation, or entrepreneurial venture. You choose 1 of the following papers:

1) Co-operative Education
A supervised industry placement related to your major in an organisation of your choice. Placements can be done either in New Zealand or overseas. Recent placements included Telecom, Konica Minolta and Gen-i.

Or

2) Applied Project (normally by invitation only)
You do a supervised individual or group project based within an academic department in the AUT Business School. This option is primarily aimed at those students interested in continuing on to postgraduate study.
 

Further information about Co-operative Education


PAPERS (105 POINTS)

Level Five:

485000 Fundamentals of Marketing, Advertising, Retailing & Sales

Level Six:

486675 Professional Selling & Negotiation

Select Two:

486663 Marketing Management
486670 Consumer Behaviour
486674 Research for Marketing, Advertising, Retailing & Sales

Level Seven:

487973 Managing Sales Performance

Select Two:

487667 Service Marketing
487965 Strategic Brand Management
487972 Customer Relationship Management

Related programmes

Career opportunities

  • Account sales manager
  • Customer relationship manager
  • Customer service manager
  • Sales representative

Graduate and students of business

Find out more about research at the Marketing Department in the AUT Business School. 

Last updated: 17 Feb 2014 1:45pm

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