Sales major: Bachelor of Business
Making sales is at the heart of most businesses and shouldn’t be left to chance. Studying sales gives you a thorough grounding in world-class techniques and methodologies of sales, and the latest thinking around managing market relationships.
The Sales major in the Bachelor of Business (BBus) degree covers sales theory, including planning, logistics, supply chain management and psychology. You develop a sound understanding of how sales interacts with other business areas, how to perform successful negotiations, motivation and successful sales techniques and how to manage a professional sales team.
- New Zealand's first bachelors degree with a major in sales
- Real business experience through an applied business project or a supervised industry placement (recent placements included Telecom, Konica Minolta and Gen-i).
- A mix of theory and practice with interactive classes and real case studies.
- The AUT Business School is among an elite group of 5% of business schools worldwide accredited by AACSB International – the Association to Advance Collegiate Schools of Business
Structure and content
Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:
- Business in Context (30 points)
- Management and Organisation (15 points)
- Accounting for Decision Making (15 points)
- Quantitative Methods for Business (15 points)
- Economic Principles I (15 points)
In addition to the 5 core papers, in order to major in Sales you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales(MARS) (15 points) and you choose 1 elective paper from the list below, or from elsewhere in the university:
- Economic Principles 2 (15 points)
- Introduction to Finance (15 points)
- Business Information Systems (15 points)
- Design Thinking (15 points)
- Introduction to Tourism (15 points)
- Leadership for Sustainable Enterprise (15 points)
- Introduction to Entrepreneurship and Innovation (15 points)
- Law in Our Contemporary World (15 points)
Over the next 2 years, you will gain an understanding of how sales interacts with other business areas, how to perform successful negotiations, the links between motivation and successful sales techniques and how to manage a professional sales team.
Co-operative Education is the final part of the BBus and takes a full semester of study. This is a supervised work placement related to your major(s) in an organisation of your choice. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for-profit organisation, entrepreneurial venture or an applied project. Placements can be done either in New Zealand or overseas.
Recent placements included:
• Konica Minolta
PAPERS (105 POINTS)
487973 Managing Sales Performance
Related programmesPlease visit our AUT Postgraduate Business Qualifications page to view our range of postgraduate programmes.
- Account sales manager
- Customer relationship manager
- Customer service manager
- Sales representative
Last updated: 29-Jan-2015 9.40am
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.