AUT - Sales major: Bachelor of Business

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Sales major: Bachelor of Business

The AUT Business School offers New Zealand's first degree in sales. The major was co-developed with senior executives from Vodafone New Zealand, New Zealand Post, ANZ Bank and AMP to create a qualification that meets the requirements of business. Industry could see the gap and the Business School was prepared to respond. 

Bachelor of Business: degree outline

Overview

Sales is fundamental to business success. New Zealand needs skilled sales professionals who have a solid understanding of the theory underpinning the field, including planning, logistics, supply chain management and psychology. The Sales major will produce a wave of graduates with the mix of critical skills and specialist knowledge.

In this major you will study world-class techniques and methodologies of sales combined with the latest thinking around managing market relationships.

You will gain an understanding of how sales interacts with other business areas, how to perform successful negotiations, the links between motivation and successful sales techniques and how to manage a professional sales team.

AUT Bachelor of Business Sales Scholarships: Vodafone and Digital Mobile

What this major covers

Year One
In the first year you will learn about ‘doing business’ and will gain an understanding of core business disciplines and how they interact and impact on each other.

Disciplines covered include accounting, marketing, finance, economics, management, law and social science. This gives you a solid grounding for further study in your chosen major(s).

Compulsory papers:

  • Business Information Management
  • Globalisation and Business Enterprise
  • Managing Business Relationships
  • The Environment of Business

Further information about the Bachelor of Business Interdisciplinary Studies

Year Two
You take papers from your major area(s) of study

Papers include:

  • Marketing Management
  • Motivation and Sales Performance
  • Negotiation
  • Personal Selling
  • Sales Management

Year Three
The final year combines the completion of academic study with applying it to actual business situations. You will complete a three month work placement for an organisation of your choice.

This provides invaluable business experience, allowing you to put theory into practice and it will prepare you for a smooth transition into employment after you graduate.

Compulsory papers:

  • Business Ethics Paper
  • Co-operative Education

Further information about Co-operative Education


PAPERS (90 POINTS)

Level Six:

486663 Marketing Management
486664 Personal Selling
486665 Negotiation

Level Seven:

487963 Motivation and Sales Performance
487968 Sales Management

Select One:

487667 Service Marketing
487965 Strategic Brand Management
487972 Customer Relationship Management

Career opportunities

  • Account sales manager
  • Customer relationship manager
  • Customer service manager
  • Sales representative

Graduate and students of business

Other majors in the Bachelor of Business

Other courses you may be interested in

 

Find out more about related postgraduate study and research at the Marketing Department in the AUT Business School. 

 

Last updated: 09 Nov 2011 12:00pm

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