Retail is big business, and the industry is one of New Zealand’s largest employers. Studying retail gives you a sound understanding of why we shop, where we shop, who we shop for, how retailers encourage us to shop and why it matters where a product is placed in a store.
The Retailing major in the Bachelor of Business (BBus) degree focuses on the latest international trends and research, and how they translate to the New Zealand retail market. You investigate retail from a shopper and retailer perspective, explore how technology is changing the retail sector, and how shoppers and retailers can act in a more sustainable manner.
Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:
In addition to the 5 core papers, to major in Retailing you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales (MARS) (15 points) and choose 1 elective paper from the list below, or from elsewhere in the university:
Over the next 2 years, you will gain an understanding of the fundamentals of retailing, the relationship between shopping behavior and store design and the principles of effective store management. You will also explore retail advertising and promotional activities and investigate the role of retailing in the marketing process.
This is the final part to the Bachelor of Business degree and takes a full semester of study. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for profit organisation, or entrepreneurial venture. You choose 1 of the 3 following papers:
1) Co-operative Education
A supervised industry placement related to your major in an organisation of your choice. Placements can be done either in New Zealand or overseas. Recent placements included Farmers, Pumpkin Patch and Noel Leeming Group.
2) Students in Free Enterprise (SIFE)
You work as part of a team and create and manage a project to benefit a group within a New Zealand community.
3) Applied Project (normally by invitation only)
You do a supervised individual or group project based within an academic department in the AUT Business School. This option is primarily aimed at those students interested in continuing on to postgraduate study.
PAPERS (105 POINTS)
486671 Retailing Management
486672 Shopper Environment and Behaviour
486674 Research for Marketing, Advertising, Retailing & Sales
Level Seven (select three):
487670 Retail Advertising and Promotion
487671 Retail Strategy and Society
487672 Store Management
487673 Visual Merchandising and Store Design