Retailing major: Bachelor of Business

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Home > Study at AUT > Study areas > Business > Business School Qualifications > Undergraduate Business Qualifications > Bachelor of Business Stage Two Retailing

Retailing major: Bachelor of Business

The AUT Business School offers New Zealand's only degree in retailing. We developed the programme in consultation with industry leaders such as Westfield Shopping Centres, The Warehouse Limited, Progressive Enterprises Limited, Farmers Trading Company and the New Zealand Retailers Association to ensure that you have the skills that industry needs.

Bachelor of Business: degree outline

Overview

Retail is big business. New Zealanders spend over $32 billion on retail goods and services per year and the industry is New Zealand’s largest employer*. The Retailing major will produce graduates with specialist knowledge and capabilities that will prepare them for high–level careers across the industry.

You will study the latest international trends and research and how they translate to the local market. Areas of study include:

retailing and store management
shopping environment and behaviour
retail advertising and promotion
retail strategy and society

* Retail Trade Survey, February 2010, Statistics New Zealand.

What this major covers

Year One
In the first year you will learn about ‘doing business’ and you will gain a understanding of core business disciplines and how they interact and impact on each other.

Disciplines covered include: accounting; marketing; finance; economics; management; law; and social science. This gives you a solid grounding for further study in your chosen major(s).

Compulsory papers:

Business Information Management
Globalisation and Business Enterprise
Managing Business Relationships
The Environment of Business

Further information about the Bachelor of Business Interdisciplinary Studies

Year Two
In the second year you will gain an understanding of the fundamentals of retailing, the relationship between shopping behaviour and store design and the principles of effective store management. You will also explore retail advertising and promotional activities and investigate the role of retailing in the marketing process.

Papers include:

Retail Advertising and Promotion
Retail Strategy and Society
Retailing Management
Shopper Environment and Behaviour
Store Management

Year Three
The final year combines the completion of academic study with applying it to actual business situations. You will complete a three month work placement for an organisation of your choice.

This provides invaluable business experience, allowing you to put theory into practice and it will prepare you for a smooth transition into employment after you graduate.

Compulsory papers: