AUT - Retailing major: Bachelor of Business
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Retailing major: Bachelor of Business
Retail is big business, and the industry is one of New Zealand’s largest employers. Studying retail gives you a sound understanding of why we shop, where we shop, who we shop for, how retailers encourage us to shop and why it matters where a product is placed in a store.
The Retailing major in the Bachelor of Business (BBus) degree focuses on the latest international trends and research, and how they translate to the New Zealand retail market. You investigate retail from a shopper and retailer perspective, explore how technology is changing the retail sector, and how shoppers and retailers can act in a more sustainable manner.
- Prepares you for high-level careers across the retail industry
- Strong links with Foodstuffs (which includes New World, Pak ‘n Save, Four Square, Pams and Budget), Noel Leeming Group and Farmers, who may offer work placements or research projects for students
- Real business experience through Students in Free Enterprise, an applied business project or a industry placement (recent placements included Farmers, Pumpkin Patch and Noel Leeming Group.
- Practical focus: create a virtual retail environment where you track shopper behaviour (using leading visual merchandising software Mockshop), and a physical model of a retail store
- Classes are a mix of theory and practice, often including field trips to stores to see how a theory is applied in a real retail environment
- Close-knit learning environment
- Opportunity to go on a student exchange to the US, Europe or Asia as part o your retail degree
- The AUT Business School is among an elite group of 6% of business schools worldwide accredited by AACSB International – the Association to Advance Collegiate Schools of Business
More information about the Bachelor of Business
Part One
Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:
- Business in Context (30 points)
- Management and Organisation (15 points)
- Accounting for Decision Making (15 points)
- Quantitative Methods for Business (15 points)
- Economic Principles I (15 points)
In addition to the 5 core papers, to major in Retailing you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales (MARS) (15 points) and choose 1 elective paper from the list below, or from elsewhere in the university:
- Economic Principles 2 (15 points)
- Introduction to Finance (15 points)
- Business Information Systems (15 points)
- Design Thinking (15 points)
- Introduction to Tourism (15 points)
- Leadership for Sustainable Enterprise (15 points)
Part Two
Over the next 2 years, you will gain an understanding of the fundamentals of retailing, the relationship between shopping behavior and store design and the principles of effective store management. You will also explore retail advertising and promotional activities and investigate the role of retailing in the marketing process.
Part Three
This is the final part to the Bachelor of Business degree and takes a full semester of study. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for profit organisation, or entrepreneurial venture. You choose 1 of the 3 following papers:
1) Co-operative Education
A supervised industry placement related to your major in an organisation of your choice. Placements can be done either in New Zealand or overseas. Recent placements included Farmers, Pumpkin Patch and Noel Leeming Group.
Or
2) Students in Free Enterprise (SIFE)
You work as part of a team and create and manage a project to benefit a group within a New Zealand community.
Or
3) Applied Project (normally by invitation only)
You do a supervised individual or group project based within an academic department in the AUT Business School. This option is primarily aimed at those students interested in continuing on to postgraduate study.
Further information about Co-operative Education
PAPERS (105 POINTS)
Level Five:
485000 Fundamentals of Marketing, Advertising, Retailing & Sales
Level Six:
486671 Retailing Management
486672 Shopper Environment and Behaviour
486674 Research for Marketing, Advertising, Retailing & Sales
Level Seven (select three):
487670 Retail Advertising and Promotion
487671 Retail Strategy and Society
487672 Store Management
487673 Visual Merchandising and Store Design
Related programmes
- Bachelor of Business (Honours)
- Postgraduate Certificate in Business
- Postgraduate Diploma in Business
- Master of Professional Business Studies
- Master of Business
Career opportunities
- Entrepreneurial business owner
- Logistics and supply chain management
- Merchandise management
- Product buyer
- Retail advertising and integrated marketing communications
- Shopping centre management
- Store design