Bachelor of Business - Marketing major
Marketing is central to any organisation’s success and the demand for innovative marketers has never been stronger. People now want products quicker, cheaper and of better value.This major encourages students to mix business principles with innovative ideas and practices.
The marketing major covers all facets of the marketing process; finding out what customers want and need to determining the best ways to advertise, price and distribute these goods and services.
As part of your studies you will design product launches and campaigns, manage products in a virtual market place, undertake research projects and investigate international export opportunities.
Marketing careers provide for all kinds of people: generalists with strong communication skills; entrepreneurs; and analytical and creative types.
Structure and content
Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:
- Business in Context (30 points)
- Management and Organisation (15 points)
- Accounting for Decision Making (15 points)
- Quantitative Methods for Business (15 points)
- Economic Principles I (15 points)
In addition to the 5 core papers, to major in Marketing you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales (MARS) (15 points) and choose 1 elective paper from the list below, or from elsewhere in the university:
- Economic Principles 2 (15 points)
- Introduction to Finance (15 points)
- Business Information Systems (15 points)
- Design Thinking (15 points)
- Introduction to Tourism (15 points)
- Leadership for Sustainable Enterprise (15 points)
- Introduction to Entrepreneurship and Innovation (15 points)
- Law in Our Contemporary World (15 points)
Over the next 2 years, you will design product launches and campaigns, manage products in a virtual marketplace, undertake research projects and investigate international export opportunities.
Co-operative Education is the final part of the BBus and takes a full semester of study. This is a supervised work placement related to your major(s) in an organisation of your choice. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for profit organisation, entrepreneurial venture or an applied project. Placements can be done either in New Zealand or overseas.
Recent placements included The Warehouse, Vodafone, Courier Post and Cook Islands Tourism Group.
Further information about Co-operative Education
PAPERS (105 POINTS)
- Brand manager
- Business development manager
- Market analyst
- Marketing coordinator
- Sales representative
Last updated: 29-Jan-2015 9.40am
The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.