Bachelor of Business - Marketing major

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Bachelor of Business - Marketing major

Marketing is central to any organisation’s success and the demand for innovative marketers has never been stronger. People now want products quicker, cheaper and of better value.This major encourages students to mix business principles with innovative ideas and practices.

More information about the Bachelor of Business

Overview

The marketing major covers all facets of the marketing process; finding out what customers want and need to determining the best ways to advertise, price and distribute these goods and services.

As part of your studies you will design product launches and campaigns, manage products in a virtual market place, undertake research projects and investigate international export opportunities.

Marketing careers provide for all kinds of people: generalists with strong communication skills; entrepreneurs; and analytical and creative types.

Structure and content

Part 1

Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:

Business in Context (30 points)
Management and Organisation (15 points)
Accounting for Decision Making (15 points)
Quantitative Methods for Business (15 points)
Economic Principles I (15 points)

In addition to the 5 core papers, to major in Marketing you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales (MARS) (15 points) and choose 1 elective paper from the list below, or from elsewhere in the university:

Economic Principles 2 (15 points)
Introduction to Finance (15 points)
Business Information Systems (15 points)
Design Thinking (15 points)
Introduction to Tourism (15 points)
Leadership for Sustainable Enterprise (15 points)

Part 2

Over the next 2 years, you will design product launches and campaigns, manage products in a virtual marketplace, undertake research projects and investigate international export opportunities.

Part 3

This is the final part to the Bachelor of Business degree and takes a full semester of study. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for profit organisation, or entrepreneurial venture. You choose 1 of the 3 following papers:

1) Co-operative Education
A supervised industry placement related to your major in an organisation of your choice. Placements can be done either in New Zealand or overseas. Recent placements included The Warehouse, Vodafone, Courier
Post and Cook Islands Tourism Group.

Or

2) Students in Free Enterprise (SIFE)
You work as part of a team and create and manage a project to benefit a group within a New Zealand community.

Or

3) Applied Project (normally by invitation only)
You do a supervised individual or group project based within an academic department in the AUT Business School. This option is primarily aimed at those students interested in continuing on to postgraduate study.