Bachelor of Business - Marketing major

Marketing is central to any organisation’s success and the demand for innovative marketers has never been stronger. People now want products quicker, cheaper and of better value.This major encourages students to mix business principles with innovative ideas and practices.

More information about the Bachelor of Business


The marketing major covers all facets of the marketing process; finding out what customers want and need to determining the best ways to advertise, price and distribute these goods and services.

As part of your studies you will design product launches and campaigns, manage products in a virtual market place, undertake research projects and investigate international export opportunities.

Marketing careers provide for all kinds of people: generalists with strong communication skills; entrepreneurs; and analytical and creative types.

Structure and content

Part 1

Papers in part 1 provide you with an introduction to the roles of business and fundamental concepts in business disciplines. You complete 5 core papers in part 1 which are:

  • Business in Context (30 points)
  • Management and Organisation (15 points)
  • Accounting for Decision Making (15 points)
  • Quantitative Methods for Business (15 points)
  • Economic Principles I (15 points)

In addition to the 5 core papers, to major in Marketing you must complete the elective paper Fundamentals of Marketing, Advertising, Retailing and Sales (MARS) (15 points) and choose 1 elective paper from the list below, or from elsewhere in the university:

  • Economic Principles 2 (15 points)
  • Introduction to Finance (15 points)
  • Business Information Systems (15 points)
  • Design Thinking (15 points)
  • Introduction to Tourism (15 points)
  • Leadership for Sustainable Enterprise (15 points)
  • Introduction to Entrepreneurship and Innovation (15 points)
  • Law in Our Contemporary World (15 points)

Part 2

Over the next 2 years, you will design product launches and campaigns,  manage products in a virtual marketplace, undertake research projects and investigate international export opportunities.

Part 3

Co-operative Education is the final part of the BBus and takes a full semester of study. This is a supervised work placement related to your major(s) in an organisation of your choice. You have the opportunity to apply what you have learnt in your major(s) to the real world in a business, not-for profit organisation, entrepreneurial venture or an applied project. Placements can be done either in New Zealand or overseas.

Recent placements included The Warehouse, Vodafone, Courier Post and Cook Islands Tourism Group.

Further information about Co-operative Education


Level Five:

485000 Fundamentals of Marketing, Advertising, Retailing & Sales

Level Six:

486663 Marketing Management
486670 Consumer Behaviour
486674 Research for Marketing, Advertising, Retailing & Sales

Level Seven:

487961 Marketing Strategy
487964 Integrated Marketing Communications

Select One:

487667 Service Marketing
487962 International Marketing
487965 Strategic Brand Management
487972 Customer Relationship Management

Related programmes

Please visit our AUT Postgraduate Business Qualifications page to view our range of postgraduate programmes.

Career opportunities

  • Brand manager
  • Business development manager
  • Market analyst
  • Marketing coordinator
  • Sales representative

Graduates and students of business

AUT's marketing department had a strong research led teaching tradition. Find out more about our academics and research projects. 

Last updated: 29-Jan-2015 9.40am

The information on this page was correct at time of publication. For a comprehensive overview of AUT qualifications, please refer to the Academic Calendar.