Design major: Bachelor of Business

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Business School Qualifications

Home > Study at AUT > Study areas > Business > Business School Qualifications > Undergraduate Business Qualifications > Bachelor of Business Stage Two Design

Design major: Bachelor of Business

A business plan may help get a product to market, but how do you ensure that your great idea translates into something truly marketable? The design major aims to provide tomorrow’s business leaders with the capabilities to develop creative companies.

Bachelor of Business: degree outline

Overview

Business students are introduced to the principles and practice of design, from working with designers to the application of design in effective management processes. They will expand their visual awareness and gain a sound appreciation of the interrelationships between design, creativity and innovation.

Through this major, students will come to recognise the value of design whether they are developing a pioneering product, leading a groundbreaking project initiative or embarking on an entirely new business venture.

What this major covers

Year 1
In the first year you will learn about ‘doing business’ and will gain an understanding of core business disciplines and how they interact and impact on each other.

Disciplines covered include accounting, marketing, finance, economics, management, law and social science. This gives you a solid grounding for further study in your chosen major(s).

Compulsory papers:

Business Information Management
Globalisation and Business Enterprise
Managing Business Relationships
The Environment of Business

Further information about the Bachelor of Business Interdisciplinary Studies

Year 2
In the second year you will gain an understanding of how to apply creative techniques to business, design effective business processes, foster innovative and entrepreneurial thinking and examine the links between effective design and sustainable business practices.

Papers include:

Activating Creativity
Design and the Consumer
Design Contexts
Managing Design Processes in Business

Year 3
The final year combines the completion of academic study with applying it to actual business situations. You will complete a three month work placement for an organisation of your choice.

This provides invaluable business experience, allowing you to put theory into practice and it will prepare you for a smooth transition into employment after you graduate.

Compulsory papers: