AUT - Bachelor of Business - Advertising
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Bachelor of Business - Advertising
This is the only undergraduate business degree in New Zealand that provides a major in Advertising. By studying the theory and practice of advertising you will develop the skills needed for a career in this fast paced industry.
Bachelor of Business: degree outline
Overview
The degree is supported and endorsed by the advertising industry, which plays an active part in deciding its content. The industry demands graduates who can find new and creative ways to get the message across to a media savvy 21st century audience.
This major will provide you with an understanding of the role advertising plays in the marketing mix. You will:
- measuring advertising effectiveness
- evaluate advertising campaigns
- learn how to develop media plans
- examine current issues in the industry
- develop strategies around obtaining client accounts
What this major covers
Year 1
You will learn about ‘doing business’ and will gain an understanding of core business disciplines and how they interact and impact on each other. Disciplines covered include: accounting; marketing; finance; economics;management; law; and social science.
Further information about the Bachelor of Business Interdisciplinary Studies
Year 2
You will take papers from your major area(s) of study.
Year 3
The final year combines completion of academic study with applying it to actual business situations. You will complete a three month work placement for an organisation of your choice.
This provides invaluable business experience, allowing you to put theory into practice and will prepare you for a smooth transition into employment after you graduate.
Compulsory papers:
- Business Ethics Paper
- Co-operative Education
Further information about Co-operative Education
Advertising major papers (90 Points):
Level Six:
386626 Advertising Media Planning
386627 Fundamentals of Advertising
486670 Consumer Behaviour
Level Seven:
387932 Strategic Advertising Management
Select Two:
387926 Advertising Media Strategy
387927 Current Issues in Advertising
387935 Evaluating Advertising Effectiveness
Career Opportunities
- Agency Account Manager
- Brand Manager
- Communications Advisor
- Media Buyer
- PR Assistant
Graduates and students of business
Other majors in the Bachelor of Business
- Accounting
- Business Information Systems
- Design
- Economics
- Finance
- Human Resource Management and Employment Relations
- International Business
- Management
- Marketing
- Retailing
- Sales
- Tourism
Other courses you may be interested in
- Bachelor of Business and Bachelor of Science
- Bachelor of Business and Bachelor of Arts
- Bachelor of Business and Bachelor of Communication Studies
- Bachelor of Business and Bachelor of Computer and Information Sciences
- Bachelor of Business and Bachelor of Health Science (in Psychology)
- Bachelor of Business and Bachelor of International Hospitality Management
- Bachelor of Business and Bachelor of Sport and Recreation